MarketingVOX: Enterprises are anxious for Web 2.0 technology – as long as it comes from big providers, writes CNET, citing a new research study.
The findings are from a Forrester Research survey of 119 chief information officers at large companies. They expressed a strong desire for the new technologies – but preferred they come as part of integrated product sales. That’s in part so they can be confident those products work within existing infrastructures and with products already being used.
When presented with a choice between large and smaller vendors, the vast majority of CIOS?opted for larger vendors.
There was a difference in how the CIOs viewed social networking and blogs and how they perceived things like wikis, RSS and tagging. The latter group was seen as much more necessary to doing business than the former.
The report also contains Forrester’s prediction that there will be considerable consolidation in the Web 2.0 arena.
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