MarketingVOX: Former Apple Marketing Executive Steve Chazin has released an ebook called Marketing Apple, which concisely describes how companies can market the way Apple does.
The ebook covers five secrets to Apple’s success, spanning the company’s ability to harvest an in-crowd (“the iPod generation”); early adopters, such as iPhone users; and fringe users who do not want to be associated with either group but consume Apple products anyway.
Marketing Apple is available as a free download (pdf).
Chazin currently works with Tubes Now, a file-syncing application that was released in mid-August.
Related stories:
- Apple Unveils Wi-Fi iPod, Wi-Fi iTunes, Wi-Fi Starbucks Collaboration
- Rumor: Apple to Release New iPod Tomorrow Morning
- NBC May Pull TV Shows From iTunes
- Lennon Solo Albums Available on iTunes
- Customer Satisfaction Down for Toyota, Apple and Google
