Comments on: Forget Audience Segmentation …. Segment by Conversation!

By: Paul Dunay

Paul Dunay — Fri, 31 Jul 2009 10:11:45 +0000

@ Nick – I am not debating SEO – its more SMO than SEO

By: Kevin Horne

Kevin Horne — Thu, 30 Jul 2009 15:00:50 +0000

This of course is the problem with cute methodology acronyms like “POST,” especially when they originate from nonpractitioners like Forrester.
I agree with other commenters so far that you still need the “P” for people. Your Avaya situation is a perfect example. Yes, different parties came together for one conversation, but it’s really doubtful it was the specific VAR who could help the specific employee who could help the specific prospect (readers would have to understand go-to-market for IT to get what i mean here – too long to explain).
The good news is you’ve drawn in a great crowd to the convo – now the challenge is to develop a way to draw each in his/her own lane further toward Avaya…according to their specific needs. Not as easy as it sounds. And marketing consultants everywhere are thankful for that.

By: Nick Stamoulis

Nick Stamoulis — Thu, 30 Jul 2009 13:38:07 +0000

Audience is probably the most important aspect of SEO.if you pull in the wrong audience what good is all that traffic?

By: Paul Dunay

Paul Dunay — Thu, 30 Jul 2009 12:54:24 +0000

@ eskimon – I totally agree the tide has shifted perhaps forever toward the the customer and not the brand – if you want to get people to be interested in you – be interesting!

By: eskimon

eskimon — Thu, 30 Jul 2009 12:07:10 +0000

You need them both – social is all about interaction, so conversations are critical, but they serve little purpose if they’re not engaging the people that matter to you.
POST (and COST) are also very brand-centric; in normal conversation, you need to add something to the discussion before you’ll be welcomed by the other participants, and it’s no different in social media.
We (marketers) have to stop thinking that people are interested in what our brands have to say; they’re not, they’re only interested in what we can add to their lives.
In other words, it’s all about them, not you – more on that here: http://eskimon.wordpress.com/2009/07/30/think-outside-yourself/