MarketingVOX: AOL Latino is hosting an online reality series set in the fashion world and sponsored by Ford, reports AdAge.
Fashionista follows 20 contestants as they compete for the honor of designing a dress for actress Dayanara Torres. Each designer will be outfitted with AOL Pages that include AIM, photos and blogs. Viewers will be able to rate how they feel the contestants are faring as the series progresses across AOL Latino.
Ford is using the series to promote its Mercury Milan. Links on the AOL Latino site will go to the Spanish-language site for the car.
The Milan itself will be placed in videos for the series. It will also be the vehicle that delivers contestants to the studio.
Ford designers may serve as judges on the show.
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