MediaBuyerPlanner: Come October, Forbes will launch a new magazine aimed directly at women.
ForebesLife Executive Woman will hit the stands October 1 with a circulation of 125,000, writes Media Life. The magazine will be a quarterly in 2008 and, if demand is high enough, could go to six times yearly.
Executive Woman will focus on the upscale lifestyle of the career woman.
Forbes already holds a series of conferences called the Executive Women’s Forums.
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