http://www.mpdailyfix.com/five-key-characteristics-of-web-brands/?utm_source=rss&utm_medium=rss&utm_campaign=five-key-characteristics-of-web-brands Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/five-key-characteristics-of-web-brands/comment-page-1/#comment-27364 Wade Armstrong Sat, 05 May 2007 02:17:19 +0000 http://www.mpdailyfix.com/five-key-characteristics-of-web-brands/#comment-27364 From this, Web brands sound very immediate -- related to the problem at hand, solutions to the problem at hand, and reliable on the measures that customers most value. Is this a side effect of the low switching costs for many Web sites? If customers can move easily to a competitor, then you need to be there, now, in the customer's brain, or you lose. That requires high performance on all your metrics. From this, Web brands sound very immediate — related to the problem at hand, solutions to the problem at hand, and reliable on the measures that customers most value. Is this a side effect of the low switching costs for many Web sites? If customers can move easily to a competitor, then you need to be there, now, in the customer’s brain, or you lose. That requires high performance on all your metrics.

]]> http://www.mpdailyfix.com/five-key-characteristics-of-web-brands/comment-page-1/#comment-27363 Matt Grant Mon, 30 Apr 2007 18:01:52 +0000 http://www.mpdailyfix.com/five-key-characteristics-of-web-brands/#comment-27363 Interesting post, Gerry. I especially like your point about web brands regarding the Web as the organization. I was wondering however about the statement, "We don't search for the fun of it." While search does have its pragmatic side, I must say that there is entertainment value in the search as well, whether it's looking up old friends or acquaintances on Google, or old tv shows and stars of a bygone era on YouTube. Although you could say that seemingly frivolous searches are still purposeful, it can't be denied that there is "fun" to be had in seeking and, with the help of these web brands, finding. Interesting post, Gerry. I especially like your point about web brands regarding the Web as the organization.
I was wondering however about the statement, “We don’t search for the fun of it.” While search does have its pragmatic side, I must say that there is entertainment value in the search as well, whether it’s looking up old friends or acquaintances on Google, or old tv shows and stars of a bygone era on YouTube. Although you could say that seemingly frivolous searches are still purposeful, it can’t be denied that there is “fun” to be had in seeking and, with the help of these web brands, finding.

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