MediaBuyerPlanner: Federated Department Stores has leased a former Lord & Taylor site in Delaware to The Epicenter Collection, the new mall concept designed to showcase catalogers, etailers and individual brands, writes DM News.
The first Epicenter will open in mid-2008.
Epicenter will offer shoppers a handheld shopping device called SpreeGo, which will allow them to shop participating merchants with point-and-click functionality, the same as if they were shopping on the web. One hundred Epicenters will open over the next few years.
Federated’s deal with Epicenter allows Epicenter to lease any space that was vacated as a result of the Federated/May’s Department Stores merger last year, writes Multichannel Merchant.
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