I had heard a week ago from the blog of Shel Holtz (of For Immediate Release fame) that a PR agency called Text100 had set up an office in SecondLife, and my immediate reaction was somewhat ambivalent....

Continue reading "Corporate Videos 2.0: SecondLife Machinima + YouTube" »

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Allen Weiss President and Founder of MarketingProfs.com, published a post here titled Thought Leaders & Gurus: Too Big for Their Niches....

Continue reading "From Guru to Guru Barbeque" »

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AdAge has a very interesting article called Political Ad Spending Could Hit $1.6 Billion This Year and I keep wondering who forgot to hand me out a slice of the ad budget buy....

Continue reading "Where Is Online's Slice of the $1.6B Political Spend?" »

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In an unusual move to subsidize its online business, Home Depot has begun to offer prime product placement on its homepage.  Click here for a demo.....

Continue reading "Home Depot Breaks New Ground" »

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A few days ago I wrote about Lonelygirl15 and how it had been discovered that she was not an angst-ridden teenager, but a figment of some filmmaker's imagination....

Continue reading "Bad Spellers of the World... Untie!" »

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The NFL has successfully extended its popular brand into a way of life with TV, sports radio and satellite radio coverage, a super-interactive Web site, its own cable network and plenty of licensed merchandising....

Continue reading "Are You Ready for Some Football?" »

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The Web has encouraged a belief that things can be free, or at least very cheap. It seems everyone is looking for a deal on the Web....

Continue reading "The Culture of Free" »

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This past weekend I spent a glorious morning learning some basics of fly-fishing in the swift-moving East Branch of the Ompompanoosuc River in Post Mills, Vermont, a village of Thetford....

Continue reading "Fly-Fishing Where the Fish Are" »

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So after all the hype Snakes on a Plane enjoyed a tepid opening weekend. Number one in the box office, mind you, but far less than expected...

Continue reading "Refractive Heuristics, or Why SoaP Failed to Launch" »

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MySpace is so June. Today's hot social media site is YouTube, and that means mainstream media's new favorite buzz-phrase is 'viral video'....

Continue reading "Let's Go Viral, Baby!" »

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So I'm parked at a Sonic, ordering my kidlet some chicken strips and tater tots when she suddenly starts bouncing up and down in the back seat hollering, "Look, Mom! It's one of those Geek Squad cars...!"

Continue reading "Drive-By Marketing" »

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It has rarely made sense for a business to advertise its weaknesses. Until the Web, that is....

Continue reading "Truth Sells" »

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