Verizon Wireless and LG Wireless’s much-anticipated new chocolate phone was recently unveiled to lots of oohs and aahs....

Continue reading "Chocolate Phone: Sweet Spot or Sour Taste?" »

Posted at 9:12 AM | Permalink | Comments (27) | TrackBacks (0)

The buzz today among marketers, brand developers and those who love coffee circles around the announcement that Starbucks raised its drink prices by a nickel, its first price increase in two years....

Continue reading "Is Starbucks Worth Another Nickel?" »

Posted at 6:00 AM | Permalink | Comments (11) | TrackBacks (0)

But maybe you can replace it; however, I have my doubts. About what, you ask? The American Automobile Industry, of course.....

Continue reading "You Can't Fix Stupid" »

Posted at 6:37 AM | Permalink | Comments (1) | TrackBacks (0)

When the New Jersey Nets wanted to boost sales of their season ticket packages, one thing was obvious: They were going to have to start eating more pancakes....

Continue reading "Community Empowerment, NBA Style" »

Posted at 7:10 AM | Permalink | Comments (10) | TrackBacks (0)

Ahhh, that time of life when you've got to begin paying (really) for your clothes yourself, and when those four-years-of-college food impact whether you'll really ever wear low-rise jeans again...!

Continue reading "The Life After T-Shirt Experience" »

Posted at 5:13 AM | Permalink | Comments (0) | TrackBacks (0)

In marketing circles, we focus on brand-building by effectively reaching customers, and getting their endorsement....

Continue reading "Building Brands: The Mind or the Heart?" »

Posted at 7:10 AM | Permalink | Comments (9) | TrackBacks (0)

The Web has encouraged a belief that things can be free, or at least very cheap. It seems everyone is looking for a deal on the Web....

Continue reading "The Culture of Free" »

Posted at 11:14 AM | Permalink | Comments (0) | TrackBacks (0)

Watching Daimler Chrysler’s new ad campaign unfold, has been quite interesting. It will be even more interesting to see whether this latest marketing concept works....

Continue reading "Ask Dr. Z" »

Posted at 8:59 AM | Permalink | Comments (13) | TrackBacks (0)

There’s only one existential retail question that’s tougher than “debit or credit?”, and that would be...

Continue reading "Sartre, at Staples" »

Posted at 7:00 AM | Permalink | Comments (6) | TrackBacks (0)

It has rarely made sense for a business to advertise its weaknesses. Until the Web, that is....

Continue reading "Truth Sells" »

Posted at 3:00 AM | Permalink | Comments (0) | TrackBacks (0)

No doubt about it. DIY is big business. Just take a look at the phenomenal growth of retail behemoth The Home Depot....

Continue reading "DIY As Big Business" »

Posted at 9:00 AM | Permalink | Comments (2) | TrackBacks (0)

There are two kinds of people in the U.S. No, not Red Staters and Blue Staters...

Continue reading "People Who Need People" »

Posted at 7:59 AM | Permalink | Comments (2) | TrackBacks (0)