I had heard a week ago from the blog of Shel Holtz (of For Immediate Release fame) that a PR agency called Text100 had set up an office in SecondLife, and my immediate reaction was somewhat ambivalent....

Continue reading "Corporate Videos 2.0: SecondLife Machinima + YouTube" »

Posted at 9:16 AM | Permalink | Comments (1) | TrackBacks (0)

In the world of promotions, you know you've come up with some good chachka if the client prospect you ship it to keeps it for the next seven years....

Continue reading "101 Ways To Brew Up a Great Idea" »

Posted at 7:14 AM | Permalink | Comments (17) | TrackBacks (0)

Last month I left a post on The Viral Garden about a promotion that T-Mobile was using in the UK where they sponsored free concerts for their customers....

Continue reading "The Power of Respect" »

Posted at 8:26 AM | Permalink | Comments (2) | TrackBacks (0)

But it sure helps differentiate oneself. Having recently tasked myself with mapping the very uniform search engine marketing agency landscape, I have come to realize that marketing firms are the least likely to know what makes them green....

Continue reading "It's Not Easy Being Green" »

Posted at 8:20 AM | Permalink | Comments (0) | TrackBacks (0)

MarketWire has announced that they will give clients/customers the option of distributing press releases to social media sites like Digg, Newsvine, and other related sites....

Continue reading "Do press releases belong on social media sites?" »

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There’s only one existential retail question that’s tougher than “debit or credit?”, and that would be...

Continue reading "Sartre, at Staples" »

Posted at 7:00 AM | Permalink | Comments (6) | TrackBacks (0)

I have a penchant for corporate blog rankings (Top 10 Corporate Blogs, Top 10 CEO Blogs) and in the spirit of extending my trivia pursuit to Corporate Marketing Blogs, I decided to investigate the state of CMO Blog...

Continue reading "Top 10 CMO Blogs" »

Posted at 7:33 AM | Permalink | Comments (19) | TrackBacks (4)

I returned from an extended vacation/business trip to find that Tim Allen has landed the job as the new national "spokesdog" of Old Navy, concluding Old Navy's nationwide search....

Continue reading "Is Tim Allen the New Old Navy Spokesdog?" »

Posted at 5:25 PM | Permalink | Comments (4) | TrackBacks (0)

One of the most important axioms I ever learn about professional services marketplace leadership was from Carl Bochmann, a former Booz Allen Hamilton partner, who taught me that "quality is your best salesperson...."

Continue reading "Quality at Ground Level" »

Posted at 8:18 AM | Permalink | Comments (2) | TrackBacks (0)

While the only way the rest of us can afford to get around on anymore are dogs and ponies, Shell Oil and a bunch of its friendly top executives are bringing a genuine old-fashioned dog and pony show to 50 towns near you this summer....

Continue reading "Shell Oil's Dog & Pony Show Misses the Point" »

Posted at 7:49 AM | Permalink | Comments (1) | TrackBacks (0)

Emotional detachment makes people cruel. It's easy to turn people into caricatures when you don't really know or care about them....

Continue reading "Why Face-to-Face Communication is Best" »

Posted at 7:13 AM | Permalink | Comments (6) | TrackBacks (0)

Any CMO or corporate attorney still fighting against giving up total message control needs to tape this post to their monitor and read it often...

Continue reading "CMOs: Tape These Words to Your Monitor!" »

Posted at 9:31 AM | Permalink | Comments (4) | TrackBacks (0)