This past weekend I spent a glorious morning learning some basics of fly-fishing in the swift-moving East Branch of the Ompompanoosuc River in Post Mills, Vermont, a village of Thetford....

Continue reading "Fly-Fishing Where the Fish Are" »

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Recently Universal Studios did something incredibly smart. One of their representatives contacted Chris Thilk. Chris runs the blog Movie Marketing Madness, which, as the name suggests, covers all things movie marketing....

Continue reading "The Spontaneous Marketing Campaign" »

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Just read an interesting article in Strategy + Business magazine. Rethinking the Value of Talent by the Chairman and CEO of Manpower, Inc. (and a former senior VP of Strategy of the same company) makes some interesting points....

Continue reading "Building Brand Value...from the Inside Out" »

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According to the Marketing Science Institute, there may be. They just published a working paper on how companies can encourage the diffusion and adoption of new products by creating positive buzz and avoiding negative buzz....

Continue reading "Is There a Formula for Word-of-Mouth ?" »

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CMO of Widget Co - Okay, let's get the meeting started to discuss promoting the New Widget 100. First, let's go around the table and see how everyone is making progress. Traditional Gal, you go first....

Continue reading "Why Is Online Advertising Held to a Higher Standard?" »

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The most dangerous thing about social media for "big business" is that its influence is barely noticeable on traditional measurement systems....

Continue reading "Why Social Media Is Dangerously Disruptive" »

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There is an ongoing argument that ROI threatens brand performance....

Continue reading "Brand vs. ROI: Can There Be a Winner?" »

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Since my last few posts have been mostly about what NOT to do when building links, how about if we take some time for some actual Web link building tips and advice...?

Continue reading "Four Ways to Build Web Links" »

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So in the last post, I talked about retailers lies and how they reverberate and why marketers should not lie....

Continue reading "Confessions of a Hypocrite" »

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When Tim Jackson landed in Australia he had his work cut out for him. Tim is Masi Bicycle’s brand manager and he was “down under” to launch the brand....

Continue reading "You're with Who, Mate?" »

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Here at the Daily Fix and throughout the Internet, there’s been tons of discussion...

Continue reading "So What Really Moves the Web Traffic Needle?" »

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I've been sitting on some very interesting numbers on Google from last week...

Continue reading "Behind Google's Numbers" »

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