I had heard a week ago from the blog of Shel Holtz (of For Immediate Release fame) that a PR agency called Text100 had set up an office in SecondLife, and my immediate reaction was somewhat ambivalent....

Continue reading "Corporate Videos 2.0: SecondLife Machinima + YouTube" »

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I must have read and heard a hundred times that viral marketing is an inexpensive way to get a message across. Nice idea. But it's not true....

Continue reading "A Viral Campaign Done Right Ain't Cheap, Easy" »

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Imagine for a minute that you're on a charge to make your company -- or your product, or your Web site --increasingly customer-centric. So you have a company-wide kickoff to rally passion around the customer....

Continue reading "The Power of Personas" »

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When the New Jersey Nets wanted to boost sales of their season ticket packages, one thing was obvious: They were going to have to start eating more pancakes....

Continue reading "Community Empowerment, NBA Style" »

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"Daddy, Saddy! Look what I did!" Max said. "That's awesome Max!" I replied as any parent would. We were looking at one of Max's assignments in kindergarten....

Continue reading "(Not) Staying in the Lines" »

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AdAge has a very interesting article called Political Ad Spending Could Hit $1.6 Billion This Year and I keep wondering who forgot to hand me out a slice of the ad budget buy....

Continue reading "Where Is Online's Slice of the $1.6B Political Spend?" »

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Most people are familiar with the laws of motion, but few have thought of it in the context of marketing....

Continue reading "A Law of Motion Applied to Marketing" »

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My first post touched on "The Happiness Quotient," which is the focus of my upcoming book entitled, Lead with Your Heart....

Continue reading "The Happiness Quotient: What Is It?" »

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Hey marketers out there: How many times have you had this kind of conversation...?

Continue reading "WOM Is Not SOB" »

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In an unusual move to subsidize its online business, Home Depot has begun to offer prime product placement on its homepage.  Click here for a demo.....

Continue reading "Home Depot Breaks New Ground" »

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Whirlpool has just launched an effort to pull together single men and women, especially second-time singles (a new-to-me term, otherwise known as divorced) and singles over 30, around their brand....

Continue reading ""'Washer' Seeks 'Folder' for Walks on the Beach..."" »

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In marketing circles, we focus on brand-building by effectively reaching customers, and getting their endorsement....

Continue reading "Building Brands: The Mind or the Heart?" »

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