Imagine for a minute that you're on a charge to make your company -- or your product, or your Web site --increasingly customer-centric. So you have a company-wide kickoff to rally passion around the customer....

Continue reading "The Power of Personas" »

Posted at 6:42 AM | Permalink | Comments (7) | TrackBacks (0)

AdAge has a very interesting article called Political Ad Spending Could Hit $1.6 Billion This Year and I keep wondering who forgot to hand me out a slice of the ad budget buy....

Continue reading "Where Is Online's Slice of the $1.6B Political Spend?" »

Posted at 6:27 AM | Permalink | Comments (6) | TrackBacks (0)

Most people are familiar with the laws of motion, but few have thought of it in the context of marketing....

Continue reading "A Law of Motion Applied to Marketing" »

Posted at 6:28 AM | Permalink | Comments (2) | TrackBacks (0)

MySpace is often described as a site for teens and twentysomethings to hang out and express themselves, sharing photos and passions, listening to music, and connecting with friends....

Continue reading "52 Percent of MySpace Users Are Over 35" »

Posted at 6:20 AM | Permalink | Comments (3) | TrackBacks (0)

Whirlpool has just launched an effort to pull together single men and women, especially second-time singles (a new-to-me term, otherwise known as divorced) and singles over 30, around their brand....

Continue reading ""'Washer' Seeks 'Folder' for Walks on the Beach..."" »

Posted at 7:00 AM | Permalink | Comments (3) | TrackBacks (0)

So after all the hype Snakes on a Plane enjoyed a tepid opening weekend. Number one in the box office, mind you, but far less than expected...

Continue reading "Refractive Heuristics, or Why SoaP Failed to Launch" »

Posted at 7:56 AM | Permalink | Comments (10) | TrackBacks (0)

Here's a thread worth following and continuing. It deals with things every company should be monitoring (and resulting implications). I have contributed items 18-23....

Continue reading "23 Things Every Company Should Be Monitoring..." »

Posted at 10:52 AM | Permalink | Comments (2) | TrackBacks (0)

Mary Minnick, the relatively new CMO of Coke, likes to talk about 10 primal "need states" (e.g., hunger and thirst, health and beauty, etc.) in understanding the triggers around a customer purchasing one of Coke’s products, according to an interesting article I read in in BusinessWeek this week....

Continue reading "What Are Their “Need States"?" »

Posted at 7:30 AM | Permalink | Comments (5) | TrackBacks (0)

The most dangerous thing about social media for "big business" is that its influence is barely noticeable on traditional measurement systems....

Continue reading "Why Social Media Is Dangerously Disruptive" »

Posted at 7:50 AM | Permalink | Comments (1) | TrackBacks (0)

No doubt about it. DIY is big business. Just take a look at the phenomenal growth of retail behemoth The Home Depot....

Continue reading "DIY As Big Business" »

Posted at 9:00 AM | Permalink | Comments (2) | TrackBacks (0)

Not really, I'm just reading into it....

Continue reading "JupiterResearch: Everyone Blogging by 2010" »

Posted at 11:50 PM | Permalink | Comments (10) | TrackBacks (0)

For marketers, the first step in understanding social media/blogs is listening in on the conversations that are taking place with our customers....

Continue reading "Is There Something Rotten in CGM Research?" »

Posted at 8:29 AM | Permalink | Comments (15) | TrackBacks (0)