Against the backdrop of incessant reporting about record reductions in newspaper subscriptions and advertising revenue, I read a recent article that stated the Pittsburgh Tribune-Review is losing about $20 million per year.

Continue reading "The Publisher's Paradox: Why Traditional Advertising Models Are Dead" »

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Recently I’ve caused a bit of a stir when I said that Google does NOT define your brand. The discussion that ensued has been informative and constructive (mostly). I even got a few sly insults thrown my way, which is fine, I can understand that my thoughts have stirred up quite a few hornet nests....

Continue reading "The Great BIG Branding Lie" »

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I had heard a week ago from the blog of Shel Holtz (of For Immediate Release fame) that a PR agency called Text100 had set up an office in SecondLife, and my immediate reaction was somewhat ambivalent....

Continue reading "Corporate Videos 2.0: SecondLife Machinima + YouTube" »

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I must have read and heard a hundred times that viral marketing is an inexpensive way to get a message across. Nice idea. But it's not true....

Continue reading "A Viral Campaign Done Right Ain't Cheap, Easy" »

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The buzz today among marketers, brand developers and those who love coffee circles around the announcement that Starbucks raised its drink prices by a nickel, its first price increase in two years....

Continue reading "Is Starbucks Worth Another Nickel?" »

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As more and more of our lives get locked up in the various electronic boxes we're all attached to all day, we can get along with less and less human contact....

Continue reading "What's Next Online? Offline" »

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If you are reading this, then I suspect you already know the answer....

Continue reading "Are You A Weirdo?" »

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Imagine for a minute that you're on a charge to make your company -- or your product, or your Web site --increasingly customer-centric. So you have a company-wide kickoff to rally passion around the customer....

Continue reading "The Power of Personas" »

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When the New Jersey Nets wanted to boost sales of their season ticket packages, one thing was obvious: They were going to have to start eating more pancakes....

Continue reading "Community Empowerment, NBA Style" »

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My friend Eileen has a grey striped cat named Nimbus, whose greatest joy is to hunt in the backyard woods and drop his offerings at her back door....

Continue reading "Pet Peeves" »

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Fast Company has published a short, but very insightful, piece with Richard Branson in the magazine’s September issue....

Continue reading "Branson’s Mission" »

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My first post touched on "The Happiness Quotient," which is the focus of my upcoming book entitled, Lead with Your Heart....

Continue reading "The Happiness Quotient: What Is It?" »

Posted at 6:25 AM | Permalink | Comments (1) | TrackBacks (0)