Against the backdrop of incessant reporting about record reductions in newspaper subscriptions and advertising revenue, I read a recent article that stated the Pittsburgh Tribune-Review is losing about $20 million per year.

Continue reading "The Publisher's Paradox: Why Traditional Advertising Models Are Dead" »

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As more and more of our lives get locked up in the various electronic boxes we're all attached to all day, we can get along with less and less human contact....

Continue reading "What's Next Online? Offline" »

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Imagine for a minute that you're on a charge to make your company -- or your product, or your Web site --increasingly customer-centric. So you have a company-wide kickoff to rally passion around the customer....

Continue reading "The Power of Personas" »

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Fast Company has published a short, but very insightful, piece with Richard Branson in the magazine’s September issue....

Continue reading "Branson’s Mission" »

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Companies large and small, including clients of mine, are running video contests and incorporating social media into their marketing to see if this dog can hunt....

Continue reading "Video Contests: Can All These Dogs Hunt?" »

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Ahhh, that time of life when you've got to begin paying (really) for your clothes yourself, and when those four-years-of-college food impact whether you'll really ever wear low-rise jeans again...!

Continue reading "The Life After T-Shirt Experience" »

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My youngest grandchild, Samantha, will turn two at Thanksgiving time....

Continue reading ""Mine!"" »

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The Web has encouraged a belief that things can be free, or at least very cheap. It seems everyone is looking for a deal on the Web....

Continue reading "The Culture of Free" »

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Why do traditional marketers & media always think that it's the "young" who make up the digital space and the "old" ones who watch TV...?

Continue reading "The Consumer Isn't a Moron, She's Your Mum" »

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So after all the hype Snakes on a Plane enjoyed a tepid opening weekend. Number one in the box office, mind you, but far less than expected...

Continue reading "Refractive Heuristics, or Why SoaP Failed to Launch" »

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A big mea culpa to anyone I might have offended on the title of my last article. But the saga continues...and I had another taste of it yesterday at my local bank....

Continue reading "Am I a 10?" »

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Mary Minnick, the relatively new CMO of Coke, likes to talk about 10 primal "need states" (e.g., hunger and thirst, health and beauty, etc.) in understanding the triggers around a customer purchasing one of Coke’s products, according to an interesting article I read in in BusinessWeek this week....

Continue reading "What Are Their “Need States"?" »

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