I must have read and heard a hundred times that viral marketing is an inexpensive way to get a message across. Nice idea. But it's not true....

Continue reading "A Viral Campaign Done Right Ain't Cheap, Easy" »

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Before Jonathan Kranz's wonderful post, "WOM Is Not SOB" goes cold here at Marketing Profs Daily Fix, I want to tag along on its shirttails....

Continue reading "Networking: The Angel Sitting on WOM's Shoulder" »

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Hey marketers out there: How many times have you had this kind of conversation...?

Continue reading "WOM Is Not SOB" »

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A few days ago I wrote about Lonelygirl15 and how it had been discovered that she was not an angst-ridden teenager, but a figment of some filmmaker's imagination....

Continue reading "Bad Spellers of the World... Untie!" »

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Going viral is just like being cool. Just ask the Fonz, you're either cool, or you aren't. You're either going to go viral, or you aren't. The Fonz knows... Heeeeeeeeeeyyyyyyyy.....

Continue reading "Successful Viral Marketing? Just Ask The Fonz" »

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Last month I left a post on The Viral Garden about a promotion that T-Mobile was using in the UK where they sponsored free concerts for their customers....

Continue reading "The Power of Respect" »

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One day I strolled into the kitchen in our office to get my morning coffee. As I waited for it to pour, I noticed a single picture of someone from what looked like to be their High School yearbook...

Continue reading "Contagious Culture" »

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This past weekend I spent a glorious morning learning some basics of fly-fishing in the swift-moving East Branch of the Ompompanoosuc River in Post Mills, Vermont, a village of Thetford....

Continue reading "Fly-Fishing Where the Fish Are" »

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So after all the hype Snakes on a Plane enjoyed a tepid opening weekend. Number one in the box office, mind you, but far less than expected...

Continue reading "Refractive Heuristics, or Why SoaP Failed to Launch" »

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MySpace is so June. Today's hot social media site is YouTube, and that means mainstream media's new favorite buzz-phrase is 'viral video'....

Continue reading "Let's Go Viral, Baby!" »

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So the stage is set for today's big showdown between Ned Lamont and Joe Lieberman for the democratic Senate primary in Connecticut....

Continue reading "Will Bloggers Take Over Connecticut?" »

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If some of you are wondering who Doc Searls is, I suggest you take a ride in the Cluetrain Manifesto -- one of the seminal works of our times that serves as an operations manual for businesses operating in this newly connected marketplace....

Continue reading "Doc Searls Hates Marketing?!" »

Posted at 9:00 AM | Permalink | Comments (11) | TrackBacks (0)