Against the backdrop of incessant reporting about record reductions in newspaper subscriptions and advertising revenue, I read a recent article that stated the Pittsburgh Tribune-Review is losing about $20 million per year.

Continue reading "The Publisher's Paradox: Why Traditional Advertising Models Are Dead" »

Posted at 5:07 PM | Permalink | Comments (25) | TrackBacks (0)

Recently I’ve caused a bit of a stir when I said that Google does NOT define your brand. The discussion that ensued has been informative and constructive (mostly). I even got a few sly insults thrown my way, which is fine, I can understand that my thoughts have stirred up quite a few hornet nests....

Continue reading "The Great BIG Branding Lie" »

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In an unusual move to subsidize its online business, Home Depot has begun to offer prime product placement on its homepage.  Click here for a demo.....

Continue reading "Home Depot Breaks New Ground" »

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The NFL has successfully extended its popular brand into a way of life with TV, sports radio and satellite radio coverage, a super-interactive Web site, its own cable network and plenty of licensed merchandising....

Continue reading "Are You Ready for Some Football?" »

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Companies large and small, including clients of mine, are running video contests and incorporating social media into their marketing to see if this dog can hunt....

Continue reading "Video Contests: Can All These Dogs Hunt?" »

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Whirlpool has just launched an effort to pull together single men and women, especially second-time singles (a new-to-me term, otherwise known as divorced) and singles over 30, around their brand....

Continue reading ""'Washer' Seeks 'Folder' for Walks on the Beach..."" »

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On my first day at the new job, I noticed everything.  I distinctly recall walking into the reception area for the first time, and seeing my name up on a easel with the word "welcome" next to it...

Continue reading "Everyday Impressions" »

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In marketing circles, we focus on brand-building by effectively reaching customers, and getting their endorsement....

Continue reading "Building Brands: The Mind or the Heart?" »

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What would you do if someone (say a known blogger) picks up your advertising campaign because he thinks you've done a good job, puts it on YouTube and spreads your message to his audience ? Would you send him a box of chocolates or a letter from your lawyers...?

Continue reading "Is Your Brand "BlogSafe" ?" »

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This work week prior to Labor Day is understandably slow...

Continue reading "Oldies But Goodies" »

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This is Zoë Goldring here, one of the JobGals over at JobSyntax with the honor of posting for Harry this week....

Continue reading "Protecting Your Personal Brand" »

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MySpace is so June. Today's hot social media site is YouTube, and that means mainstream media's new favorite buzz-phrase is 'viral video'....

Continue reading "Let's Go Viral, Baby!" »

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