Against the backdrop of incessant reporting about record reductions in newspaper subscriptions and advertising revenue, I read a recent article that stated the Pittsburgh Tribune-Review is losing about $20 million per year.

Continue reading "The Publisher's Paradox: Why Traditional Advertising Models Are Dead" »

Posted at 5:07 PM | Permalink | Comments (25) | TrackBacks (0)

Dear NBC - Please don't get me wrong: I love you for advertising on my blog. But I want you to get results so you'll keep coming back, and this ad sucks.

Continue reading "Dear NBC - Your Ad on My Blog Stinks: Let's Fix It" »

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The “Exit Plan” is a conversation I seem to be having with more and more of my peers these days. As in “what’s your Exit Plan" for when you’re deemed too old to work in advertising anymore?

Continue reading "The Exit Plan" »

Posted at 7:37 AM | Permalink | Comments (9) | TrackBacks (0)

I must have read and heard a hundred times that viral marketing is an inexpensive way to get a message across. Nice idea. But it's not true....

Continue reading "A Viral Campaign Done Right Ain't Cheap, Easy" »

Posted at 8:34 AM | Permalink | Comments (2) | TrackBacks (0)

AdAge has a very interesting article called Political Ad Spending Could Hit $1.6 Billion This Year and I keep wondering who forgot to hand me out a slice of the ad budget buy....

Continue reading "Where Is Online's Slice of the $1.6B Political Spend?" »

Posted at 6:27 AM | Permalink | Comments (6) | TrackBacks (0)

In an unusual move to subsidize its online business, Home Depot has begun to offer prime product placement on its homepage.  Click here for a demo.....

Continue reading "Home Depot Breaks New Ground" »

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The NFL has successfully extended its popular brand into a way of life with TV, sports radio and satellite radio coverage, a super-interactive Web site, its own cable network and plenty of licensed merchandising....

Continue reading "Are You Ready for Some Football?" »

Posted at 7:25 AM | Permalink | Comments (7) | TrackBacks (0)

Companies large and small, including clients of mine, are running video contests and incorporating social media into their marketing to see if this dog can hunt....

Continue reading "Video Contests: Can All These Dogs Hunt?" »

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In the world of promotions, you know you've come up with some good chachka if the client prospect you ship it to keeps it for the next seven years....

Continue reading "101 Ways To Brew Up a Great Idea" »

Posted at 7:14 AM | Permalink | Comments (17) | TrackBacks (0)

On August 31st, I posted a blog entry here titled: “Ask Dr. Z"....

Continue reading "Auf Wiedersehen, Dr. Z! (At Least for Now)" »

Posted at 6:40 AM | Permalink | Comments (5) | TrackBacks (0)

Going viral is just like being cool. Just ask the Fonz, you're either cool, or you aren't. You're either going to go viral, or you aren't. The Fonz knows... Heeeeeeeeeeyyyyyyyy.....

Continue reading "Successful Viral Marketing? Just Ask The Fonz" »

Posted at 8:55 AM | Permalink | Comments (11) | TrackBacks (0)

Watching Daimler Chrysler’s new ad campaign unfold, has been quite interesting. It will be even more interesting to see whether this latest marketing concept works....

Continue reading "Ask Dr. Z" »

Posted at 8:59 AM | Permalink | Comments (13) | TrackBacks (0)