MarketingVOX: VP Trish Winebrenner of ExpressJet’s marketing department has announced that ATTIK will be serving as the company’s creative agency of record.
ExpressJet, which serves 24 cities across the nation, began a fresh brand operation just last April. To drum up stronger business – particularly in business-class – the company has leaped into user experience with guns a-blazing: providing XM radio at every seat, snacks and meal service on long flights, and dollar beer, reported USA Today.
ATTIK is typified as a brand engineering firm that builds user engagement with strange, interactive and occasionally macabre creative efforts. Previous interactive campaigns by ATTIK included the Want 2 B Square and Little Deviants efforts for the Toyota Scion.
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