Comments on: Exclusive Story: Behind The Mini Cooper Christmas Box Ads

By: Behind The Mini Cooper Christmas Box Ads | moodvertising

Behind The Mini Cooper Christmas Box Ads | moodvertising — Thu, 11 Nov 2010 20:17:33 +0000

[...] este link que me encontré viene la historia completa de como se realizó. Momento preciso, lugares [...]

By: Sara

Sara — Tue, 09 Feb 2010 19:48:05 +0000

I’m coming in rather late on this. I was searching around for fun Mini stuff since I’m trading in my 2006 for a 2010. My only thought on the extra two boxes is they could have had a contest for two dealerships to get the boxes to put outside their place and draw more attention. Also, a note to Celeste–a car might be an everyday item, but a Mini certainly is not! Love the mini. Love the marketing.

By: Mini Cooper Ad Fires On All Cylinders | MarketingProfs Daily Fix Blog

Mini Cooper Ad Fires On All Cylinders | MarketingProfs Daily Fix Blog — Mon, 25 Jan 2010 15:23:52 +0000

[...] Two: I was able to meet with the creative team and posed some of the questions we had for them: Exclusive Story: Behind The Mini Cooper Christmas Box Ads. Very [...]

By: Paul (from Idea Sandbox)

Paul (from Idea Sandbox) — Tue, 19 Jan 2010 16:25:02 +0000

Thom – Thanks for the correction.

Celeste – I totally agree. It isn’t easy to do. But when done right… its remarkable.

Jesaka – I thought it was classy that the team had completely thought through the “waste” factor.

Thanks to each of your for your comments and for reading the Daily Fix blog!

By: Jesaka Long

Jesaka Long — Tue, 19 Jan 2010 15:46:17 +0000

Thanks for the fantastic behind the scenes scoop, Paul. I love how interesting the answer to the “environmental” question turned out to be – like you said, clever and responsible! It’s clear that people were attached to this campaign in that they wanted to bring their friends to see the boxes, not just show them the pictures. Very inspirational.

By: Celeste Nelson

Celeste Nelson — Mon, 18 Jan 2010 23:04:12 +0000

Just goes to show you the new direction of advertising. It use to be to just buy your way into the homes of viewers at the Superbowl – now it is to make it interesting enough that it makes it onto the computer screens of millions. This is such a great example of something as everyday as a car becoming interesting enough to get shared.

By: Thom

Thom — Mon, 18 Jan 2010 20:13:37 +0000

Thanks for the positive review, Paul! We’ll keep you posted on new stuff.
Oh, one more thing: the Jesus KitKat viral was another team at UbachsWisbrun/JWT (Thijs de Boer, Martijn van der Werf and Steef Nijhuis)