MediaBuyerPlanner: B-to-B event, conference and trade show marketing has surpassed print advertising sales for the first time ever, according to a compilation of 2006 revenue data from American Business Media.
Such “face-to-face” marketing generated $11.3 billion among ABM members who participate in the association’s Business Information Tracking Network tracking reports, writes BtoB. That’s a 36 percent share of b-to-b revenues, whereas print currently garners a 35 percent share.
Print revenues are declining – print advertising pages fell 3.1 percent in January versus January 2006 – while event marketing is on the rise and is, in fact, the third fastest growing source of revenue for b-to-b publishers (behind digital advertising sales and custom publishing).
Related stories:

• Trendwatch: Event and Experiential Marketing Better than Ever
• Event Marketing Increases

Related posts:

1. Event Marketing Surpasses Print
2. Trendwatch: Event and Experiential Marketing Better than Ever
3. Print Still Surpasses Web as Top Channel for Catalogers
4. Trade Shows Outpace B-to-B Ad Revenue Growth
5. Business Media Pages Hold Relatively Steady through May