MediaBuyerPlanner: ESPN has purchased the list of about 270,000 direct-to-publisher subscribers to FHM, planning to offer the sports magazine for the remainder of their FHM subscription, or their money back.
That accounts for about a fifth of FHM’s 1.25 million total paid and verified circ., writes Mediaweek. FHM saw a 3.2 percent circulation decline for the first half of last year, plus a 21.4 percent decline in ad pages for 2006. Publisher Emap announced in December that it would shutter the American version of the magazine.
ESPN’s paid and verified circulation rose 7.4 percent in the second half of 2006.
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