MediaBuyerPlanner: Emerson Radio Corp. has been granted a non-exclusive technology license from iBiquity Digital Corporation to produce and sell HD Radio digital audio receivers for the North American consumer electronics market.
“We believe that HD Radio broadcasting is the next great frontier for consumer audio and, with its clear sound and broad range of new channel choices, has the potential to revolutionize radio much as the introduction of FM broadcasting opened new possibilities for listeners and the electronics industry,” said Eduard Will, Emerson Radio Corp. president, North American operations, in a statement.
According to market research, consumer sentiment is very strong for digital radio receivers, and the worldwide market is expected to grow from 5 million units in 2005 to almost 25 million by the year 2010.
Emerson anticipates bringing its first HD Radio receivers to market in 2007.
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Vahe Habeshian BIO
01.10.07
