http://www.mpdailyfix.com/email-testing-reveal-the-mysteries-of-subscriber-behavior/?utm_source=rss&utm_medium=rss&utm_campaign=email-testing-reveal-the-mysteries-of-subscriber-behavior Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/email-testing-reveal-the-mysteries-of-subscriber-behavior/comment-page-1/#comment-43158 thecynicalmarketer Wed, 16 Dec 2009 17:55:31 +0000 http://www.mpdailyfix.com/email-testing-reveal-the-mysteries-of-subscriber-behavior/#comment-43158 What a useful article and what a sad indictment of almost two-thirds of our marketing brethren. Imagine a world where only 40% of mechanics checked out your car before doing work on it, or only 40% of doctors ran tests before performing surgery. Sometimes marketing gets a bad rep, and sometimes it's deserved. There is simply no reason not to test other than neglect or incompetence. There is very little cost involved and there is proven gain. Ongoing testing of all campaigns and programs, even the wildly successful ones, should be standard operating procedure. Thanks for the great post. What a useful article and what a sad indictment of almost two-thirds of our marketing brethren. Imagine a world where only 40% of mechanics checked out your car before doing work on it, or only 40% of doctors ran tests before performing surgery. Sometimes marketing gets a bad rep, and sometimes it’s deserved.
There is simply no reason not to test other than neglect or incompetence. There is very little cost involved and there is proven gain. Ongoing testing of all campaigns and programs, even the wildly successful ones, should be standard operating procedure.
Thanks for the great post.

]]> http://www.mpdailyfix.com/email-testing-reveal-the-mysteries-of-subscriber-behavior/comment-page-1/#comment-43157 Aaron Savage Wed, 11 Nov 2009 15:33:02 +0000 http://www.mpdailyfix.com/email-testing-reveal-the-mysteries-of-subscriber-behavior/#comment-43157 This is one of the best articles I have seen on email marketing. You cover just about everything, and it's great to see someone else talk about testing as well. Couple of things to add though. The first is to keep your data clean with a three strikes and remove policy. People move jobs and close down email addresses and so watch for that. Also watch unsubscribe rates. If they start to increase then you may be emailing your customers too much. Make sure that you take a look at who these unsubscribes are. Are they good customers in which case investigate what happened and ask them. We run a Digital Marketing Agency and a lot of clients that we pitch are not using email effectively. Too often it is seen as a scatter gun technique which doesn't actually improve customer relations at all. Using it effectively according to your advice will go a long way to turning it into a communication that your customers look forward to receiving. This is one of the best articles I have seen on email marketing. You cover just about everything, and it’s great to see someone else talk about testing as well. Couple of things to add though. The first is to keep your data clean with a three strikes and remove policy. People move jobs and close down email addresses and so watch for that. Also watch unsubscribe rates. If they start to increase then you may be emailing your customers too much. Make sure that you take a look at who these unsubscribes are. Are they good customers in which case investigate what happened and ask them.
We run a Digital Marketing Agency and a lot of clients that we pitch are not using email effectively. Too often it is seen as a scatter gun technique which doesn’t actually improve customer relations at all. Using it effectively according to your advice will go a long way to turning it into a communication that your customers look forward to receiving.

]]>