MarketingVOX: Gaming giant Electronic Arts is buying two game developers in a deal worth $855 million, its biggest buy ever, according to BBC News.
Bioware and Pandemic will add “four or five” titles a year to EA’s current repertoire of beloved sports titles like Madden Football and FIFA Soccer and best-selling franchise The Sims.
Bioware develops roleplaying games like the Baldur’s Gate series, while Pandemic churns out action titles like Star Wars Battlefront. Bioware’s sci-fi game Mass Effect is being published by Microsoft next month.
In July, it was revealed that EA and Microsoft were collaborating on a dynamic in-game ad platform compatible with titles for the PC and the Xbox 360.
Related stories:

• ‘Green’ Power Stations Hit Sim City, Courtesy of BP
• Video Game Makers Spending Big on Online
• EA, Spielberg to Preview Mystery Games at E3
• IGA, Nielsen to Measure In-Game Ads

Related posts:

1. Microsoft, EA Develop Dynamic In-Game Ad Platform
2. Google Optimistic About In-Game Ads, Dabbles Lightly with AdSense
3. EA Offers In-Game Ads via Massive, IGA
4. Game Over for Massive’s Davis, Van Arsdale New CEO
5. In-Game Ads That Link Out to Web More Valuable