As you may have heard, fans of the CBS series Jericho have accomplished their goal of bringing the series back after the network cancelled it. The series, which CBS originally canceled after one season, was saved when its fans rallied together to petition the network via signatures… and nuts.
Lots and lots of nuts.
In Jericho’s season-ended episode, a character’s exclamation of “Nuts!” drove fans to adopt it as a rallying cry after CBS announced that the series had been cancelled. So fans sent nuts by the truckload to CBS’ New York offices. Twenty-five tons worth of nuts.
In total, CBS received over 30,000 emails from fans, and over 50,000 pounds of nuts. Fans also donated over $15,000 to tornado victims in Kansas, where Jericho is set.
CBS got the message and agreed to bring the series back next year for a limited run, with the possibility of more episodes if viewership rises.
“A loyal and passionate community has clearly formed around the show,” Nina Tassler, president of CBS Entertainment, said. “But that community needs to grow. It needs to grow on the CBS Television Network, as well as on the many digital platforms where we make the show available. We will count on you to rally around the show, to recruit new viewers with the same grass-roots energy, intensity and volume you have displayed in recent weeks.”
Note what CBS just did. They not only acknowledged that Jericho’s fans wanted to bring the series back, but decided to utilize their power, by giving them “ownership” of the show. CBS reached out to the show’s evangelists, and told them that the show’s future belongs to them.
This is BRILLIANT! CBS just tapped into the natural tendency that fans of Jericho already had in promoting the show, and gave them a reason to focus that energy. I wouldn’t be a bit surprised if Jericho wasn’t one of the hits of the upcoming season.
And all those nuts that CBS received? According to Nedra at Spare Change, the network is working with City Harvest, a hunger-relief program, and State Island Project Homefront, which makes care packages for troops in Iraq and Afghanistan.
Kudos to Jericho’s fans for taking ownership of their series, and kudos to CBS for encouraging them to do so.