Comments on: Drive-By Marketing

By: jaydon

jaydon — Mon, 30 Jun 2008 23:53:30 +0000

What a nice way of marketing.. What a tremendous change in marketing field.. Without knowing ourselves they are marketing on ourselves..
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jaydon
Social Media Marketing – 636074187.138697
http://www.widecircles.com

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By: mahe

mahe — Thu, 03 Apr 2008 19:23:06 +0000

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By: Ellen Weber

Ellen Weber — Sat, 12 Aug 2006 16:49:20 +0000

What a fun story — thanks! It seems to me that many marketing firms are watching our kids to see what really works. Not sure the story is always a good one for the customer — as it was for your daughter. What do you think?

By: Shelley Ryan

Shelley Ryan — Sat, 05 Aug 2006 18:38:28 +0000

Thanks, Elie! The remarkable thing about our experience is that is didn’t *feel* like an incentivized action. Whether or not our Geek was trained to spread glad tidings of XL t-shirts to curious kids, his gift came across as spontaneous and genuinely friendly. You’re right — it was a great moment for the brand.

By: Elie Ashery

Elie Ashery — Sat, 05 Aug 2006 16:24:29 +0000

Shelley,
Unbelievable that Best Buy can get the geeks incentivized to perform such random acts. Kudos to Best Buy. My biggest issue with Geek Squad branding is the word “Geek”. There’s Geeks on Call, Neighborhood Geeks, Call-A-Geek and Geeks By Minute all driving unique looking cars. Talk about brand dillution and confusion. I guess in your case however Geek Squad stopped being a geek and turned into a real brand.
Elie Ashery
President & CEO
Gold Lasso, LLC
http://www.goldlasso.com/Company/Executive-Blogs/

By: Lewis Green

Lewis Green — Thu, 03 Aug 2006 20:50:01 +0000

Great story and great example of building a brand from the inside/out. I love it!

By: Ann Handley

Ann Handley — Thu, 03 Aug 2006 20:27:21 +0000

Great story, Shelley. Of course, the “random act” was actually an employee who liked his job and company enough to evangelize it! Compare him to a unmotivated drone who doesn’t really understand the powerful role he or she can play….that’s the real story of your post.

By: Mack Collier

Mack Collier — Thu, 03 Aug 2006 20:10:03 +0000

And just like that, Geek Squad gave a blogger for one of the internet’s fastest-growing marketing blogs the incentive to write about a positive brand interaction with Geek Squad.
A fan for life and exposure via the headline post on Daily Fix. All for the cost of a t-shirt. Not bad!