MarketingVOX: DoubleClick has begun a B2B campaign to cement its image as the “nerve center of digital marketing,” reports AdWeek. The online ad server and measurer was just recently acquired by Google for $3.1 billion.
At the center of the push is a micro-site – doubleclick.com/nervecenter – built by AKQA that features DoubleClick CEO David Rosenblatt talking about issues facing the digital media industry.
The campaign comes as part of a rebranding effort that features a new logo for the company, developed by Ogilvy & Mather’s branding group.
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