Comments on: Don’t Interrupt What Interests People …. BE What Interests People!

By: How Blogging on the Mac Can Bring You Success on the Internet | Money Making Academy

Wed, 09 Mar 2011 18:53:04 +0000

[...] people are natural-born writers and are able to write about things that interest people, while others may need to put a little effort into it; it really just takes a little practice. You [...]

By: Paul Dunay

Paul Dunay — Thu, 10 Apr 2008 14:55:37 +0000

Levon
I think the next step is marketers become closer to being publishers
I think we need to think more like them in the sense of having a calendar of great content that can be produced in a very coordinated way that all ties together
gone are the days of just scatter shot collateral production

By: Levon Guiragossian

Levon Guiragossian — Thu, 10 Apr 2008 05:23:27 +0000

What’s next then? What would be the next logical step? Where is this thing headed?

By: Tony Russell

Tony Russell — Wed, 09 Apr 2008 13:19:11 +0000

I agree that marketers need to offer compelling content that pulls. This however is only part of the story.
The next step and the one we are all struggling with is transparent engagement. Once people start interacting and conversing marketers need a whole other set of skills. I can see classes springing up in “Guided conversations”

By: Paul Dunay

Paul Dunay — Wed, 09 Apr 2008 02:29:08 +0000

Thanks REBLogGirl
I think it puts a lot of pressure on marketers to crank out quality content which puts us ever closer to becoming publishers in our own right!

By: REBLogGirl

REBLogGirl — Tue, 08 Apr 2008 21:47:32 +0000

Excellent articulation of this concept. Seems like common sense, right? We just had a battle in the real estate blogosphere about people wanting to write about everything but real estate. I agree that writing what your target visitor is interested in (which in the case of buyer and sellers would be real estate) is crucial to attracting search traffic, retaining readers, and converting that qualified reader to a lead or buyer. “Pull” content is the way of the future- completely aligned with the needs and interests of the readers. I love it.