Comments on: Don’t Forget The Turkey!

By: Paul Barsch

Paul Barsch — Tue, 02 Dec 2008 14:29:17 +0000

Sguyot, thank you for taking the time to respond to this post. Risk management is important to all business executives, and marketing is no exception! We are required to review market conditions, assess and forecast the future (assign probabilities) to help our companies succeed.
I read an interesting article in the Economist titled, “All You Need is Cash” that supports some of your thinking about the return of manufacturing jobs. You may wish to look it up. Thanks again for responding.

By: sguyot

sguyot — Mon, 01 Dec 2008 16:34:01 +0000

Thank for your post and highly intelligent questions. Although we can not make concrete plans based on every concievable contingency we can and should at least accept the broadening new possibilities. The one I’m beginning to consider, but can’t seem to fully wrap my mind around is the return of manufacturing jobs to the US. Considered by many as now “inconvievable”

By: Lewis Green

Lewis Green — Mon, 24 Nov 2008 15:36:39 +0000

Paul,
As always I have a strategic marketing plan in place for 2009 that launches in January with a direct marketing campaign. SM & SN remain a part of that plan, but no advertising.

By: Paul Barsch

Paul Barsch — Mon, 24 Nov 2008 15:34:31 +0000

Lewis, thanks for taking the time to comment. How are you planning for 2009 and beyond, or are you taking it one day at a time?

By: Lewis Green

Lewis Green — Mon, 24 Nov 2008 13:43:29 +0000

A final recommendation from Taleb, “We need to start thinking of the inconceivable.” Can a business executive plan and resource for every outcome? No, but Taleb reminds us while it is very difficult to discern the exact probability of significant events, “it is easy, however to get a general idea about the possibility of their occurrence.”
What more needs to be said? As always Pual, thank you for your deep-thinking and insights.