Comments on: Don’t Abandon Traditional Marketing Methods: Integrate and Interact

By: 10 Marketing Methods Sites | Top SEO News

10 Marketing Methods Sites | Top SEO News — Sun, 22 Jan 2012 01:26:19 +0000

[...] Don't Abandon Traditional Marketing Methods: Integrate and Interact .Mar 10, 2010 MarketingProfs blogger Christine Perkett discusses the importance of interacting with customers [...]

By: Gain Customers With Small Business Marketing Strategies | Small Business Marketing Blog

Wed, 18 Jan 2012 16:47:28 +0000

[...] course, you will not want to totally abandon the more traditional small business marketing methods. You can still run ads in the local newspaper, advertise on the local radio stations, and [...]

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8 Marketing Methods Sites — Thu, 22 Dec 2011 12:20:46 +0000

[...] Don't Abandon Traditional Marketing Methods: Integrate and Interact .Mar 10, 2010 MarketingProfs blogger Christine Perkett discusses the importance of interacting with customers [...]

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6 Marketing Methods Sites — Tue, 28 Jun 2011 16:13:18 +0000

[...] Marketing Methods Sites by on Tuesday, June 28th, 2011 | No Comments Don't Abandon Traditional Marketing Methods: Integrate and .Mar 10, 2010 MarketingProfs blogger Christine Perkett discusses the importance of interacting with [...]

By: chandani

chandani — Mon, 14 Mar 2011 17:48:39 +0000

Very well written Christine. I loved the examples you had presented. I agree with you on interaction and integration. These two are always the key to any marketing but with the social media it is even more important to let the audience know you are listening to them and doing something about it. And traditional media is still so much important part in marketing strategies, it is only evolving to the needs and demand of today’s marketing.

By: Online marketing: a must? | Online Word of Mouth vs. Traditional Marketing

Online marketing: a must? | Online Word of Mouth vs. Traditional Marketing — Mon, 22 Nov 2010 18:45:42 +0000

[...] in even higher profits. Christine Perkett emphasizes the importance of integration and interaction (http://www.mpdailyfix.com/dont-abandon-traditional-marketing-methods-integrate-and-interact/). What she means is that marketers have to unite the traditional and the new techniques in order to [...]

By: Traditional Marketing Is NOT Dead… | motorcreative blog

Traditional Marketing Is NOT Dead… | motorcreative blog — Mon, 08 Nov 2010 17:09:28 +0000

[...] methods have replaced traditional marketing altogether. However, as evidenced in this thoughtful blog post (no, not the one I’m writing now;-) you can see integration and interaction are key elements when [...]

By: Spotlight Ideas » Top 250 Blog Posts – Advertising, Marketing, Digital, Media and PR

Thu, 13 May 2010 10:54:06 +0000

[...] Don’t Abandon Traditional Marketing Methods: Integrate and Interact – Marketing Profs – Feb ‘10 [...]

By: Leanne Kodsmann

Leanne Kodsmann — Sat, 27 Mar 2010 18:17:46 +0000

What a great article! At Five Sparrows, we definitely try to get across the point that the key to marketing success is to integrate all of your marketing initiatives. You’re already putting in the work – with integration, you can make the same marketing action work for you in an expanded way. Thanks for such a wonderful post!

By: Christine Perkett

Christine Perkett — Fri, 26 Mar 2010 20:45:41 +0000

You’re right, Stephanie – balance is the key. For some companies, social marketing will yield stronger results than traditional approaches. For others, traditional approaches and just a little of the social integration does best. It’s never one-size-fits all – and good PR and marketing counselors help companies find the best match for their needs and company goals.

Thanks for reading!

By: Christine Perkett

Christine Perkett — Fri, 26 Mar 2010 20:44:14 +0000

Thanks for sharing your thoughts, Emily – and for reading! If you have other challenges or ideas for posts, let us know – doesn’t have to be just social media, but marketing in general in this day and age.
Thanks!

By: Christine Perkett

Christine Perkett — Fri, 26 Mar 2010 20:43:16 +0000

Thanks for reading – and commenting, Ben. I really appreciate it. Sometimes I’m afraid brands want to jump into Facebook without considering the value to their own business – gotta look beyond the “hip” factor and into the real value to your business. But that’s why they hire us/you/others! Keep the conversation going; love learning about what everyone is doing and how you’re overcoming challenges in educating clients, too.

By: Christine Perkett

Christine Perkett — Fri, 26 Mar 2010 20:41:10 +0000

Thank you Elaine – it’s the shiny new toy syndrome, right!

By: Ben

Ben — Fri, 12 Mar 2010 21:50:39 +0000

Great stuff. Even our more Social-reluctant clients seem to forget foundational brand stuff when it comes to dipping a toe or foot into the big bad world of Social Media. You gotta have that foundation, no matter how spectacular your tactics.
Even when it comes to the stitching together the social channels, which seems to be a hot topic right now. You can hardly blame a brand for wanting to jump into Facebook because that’s where the customers are. But then how do you distribute content, for at least an attempt at a unified experience?
From this angle we’ve seen companies like thisMoment touting a “single channel” approach, where FB is combined w/ MySpace, YouTube, etc. plus UGC and commentary … you get the idea. A recent AdAge article was really interesting but the commenters jumped right to “isn’t this just another silo?”
I digress. But this is something we’re spending more and more time on lately.
Thanks again for the article. Good stuff.
-Ben

By: Emily Mayfield

Emily Mayfield — Thu, 11 Mar 2010 21:46:18 +0000

Great post, Christine. I completely agree with you. Social Media should be used to compliment existing marketing efforts and is a way to further solidfy relationships with your prospects. It should go hand-in-hand with lead nurturing for your prospects and community building for your customers. It’s easy to get carried away with all the social media hype, thanks for bringing some perspective to it.

By: Elaine Fogel

Elaine Fogel — Thu, 11 Mar 2010 16:38:38 +0000

Right on, Christine! (Did I just date myself with that expression?) I totally agree with you and in fact wrote about the relevance of print in a MarketingProfs premium article in January last year. Let’s keep reinforcing the need for integration of electronic and print!

By: Stephanie Wheeler

Stephanie Wheeler — Thu, 11 Mar 2010 15:47:08 +0000

This entry has some great points. I also believe it is important to continue traditional marketing and networking strategies (especially if they are working!). Why discontinue a good thing just because of a new trend? However, I wouldn’t shy away from those new ways to market your brand either. I absolutely love your idea of integration and interaction. I believe it is incredibly important to be consistent and mold all of your marketing techniques together so they work in sync and build off of one another. At MOS, we are always sure to show consistency across all forms of social networking, marketing and PR, from our website to our blog. Thanks for sharing!

MOS Website: http://www.moscreative.com/
MOS Blog: http://blog.moscreative.com/

By: Christine Perkett

Christine Perkett — Thu, 11 Mar 2010 15:20:00 +0000

Hi Ramon,

Thank you very much for sharing the link to your keynote. You have a lot of energy! It’s a great talk and very interesting to hear what you’ve been doing with social media to build your brand and Domino’s Pizza awareness. I’m bookmarking this one – and hope to meet you some day to talk and learn more.

Thanks for reading, and replying.

Kindly,
Christine

By: I Was Just Exposed on Facebook | Kyle Lacy, Social Media - Indianapolis

I Was Just Exposed on Facebook | Kyle Lacy, Social Media - Indianapolis — Thu, 11 Mar 2010 11:21:09 +0000

[...] Don’t Abandon Traditional Marketing Methods: Integrate and Interact (mpdailyfix.com) [...]

By: Ramon De Leon

Ramon De Leon — Thu, 11 Mar 2010 07:32:49 +0000

In my Keynote last month at UCLA I touch on that topic that “Social Media is made up of tools you can use in addition to your core business plan” http://www.viddler.com/explore/dpzramon/videos/87

So many businesses I have seen have tried to make it their only plan but not everyone is using Social Media.

@Ramon_DeLeon
Domino’s Pizza Chicago

By: Christine Perkett

Christine Perkett — Wed, 10 Mar 2010 19:39:03 +0000

Thank you Marc. I appreciate you reading, and I appreciate the additional information. I’m going to go read that article! Also, congratulations on your marketing successes – keep it up!

By: Marc Pickren

Marc Pickren — Wed, 10 Mar 2010 18:42:34 +0000

I just wanted to say this was a great article! You are completely right, we do need to remember the old marketing techniques and not just move on to the new ones, like social media marketing. You’ve got to keep in mind that we wouldn’t be at social media marketing had traditional marketing not of worked to begin with. By integrating social media into our marketing efforts, we’ve seen a successful jump in business. I’d like to share a relation article with you, please check it out, I think you might enjoy it. http://ow.ly/1gFv3 It’s called Social Media Marketing vs Traditional Marketing.