http://www.mpdailyfix.com/doing-good-is-good-for-people-the-planet-and-for-business/?utm_source=rss&utm_medium=rss&utm_campaign=doing-good-is-good-for-people-the-planet-and-for-business Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/doing-good-is-good-for-people-the-planet-and-for-business/comment-page-1/#comment-32734 henrylow Sun, 27 Dec 2009 07:36:37 +0000 http://www.mpdailyfix.com/doing-good-is-good-for-people-the-planet-and-for-business/#comment-32734 Influence can be defined as the power exerted over the minds and behavior of others. A power that can affect, persuade and cause changes to someone or something. In order to influence people, you first need to discover what is already influencing them. What makes them tick? What do they care about? We need some leverage to work with when we're trying to change how people think and behave. part timemoney Influence can be defined as the power exerted over the minds and behavior of others. A power that can affect, persuade and cause changes to someone or something. In order to influence people, you first need to discover what is already influencing them. What makes them tick? What do they care about? We need some leverage to work with when we’re trying to change how people think and behave.
part timemoney

]]> http://www.mpdailyfix.com/doing-good-is-good-for-people-the-planet-and-for-business/comment-page-1/#comment-32733 Brad Kaiser Wed, 30 Sep 2009 20:39:47 +0000 http://www.mpdailyfix.com/doing-good-is-good-for-people-the-planet-and-for-business/#comment-32733 MeDoGood is changing attitudes and inspiring normal people to do good, every day. Our unique, fun t-shirts are perfect for schools, businesses, churches and other organizations. Please visit my website when you get a moment. Thanks! www.medogood.com Kind Regards, Brad Kaiser - Founder MeDoGood is changing attitudes and inspiring normal people to do good, every day. Our unique, fun t-shirts are perfect for schools, businesses, churches and other organizations. Please visit my website when you get a moment. Thanks!
http://www.medogood.com
Kind Regards,
Brad Kaiser – Founder

]]> http://www.mpdailyfix.com/doing-good-is-good-for-people-the-planet-and-for-business/comment-page-1/#comment-32732 Soul Economy Sat, 19 Jan 2008 13:36:25 +0000 http://www.mpdailyfix.com/doing-good-is-good-for-people-the-planet-and-for-business/#comment-32732 Just had a look at it - a great use of Web 2.0 and it also allows Dell to tap into the building online community of young people. The real test will be sustaining and building the community beyond the prize win. I really enjoyed the post - it is good to see large companies such as Dell and Yoplait trying to do the "right thing". In particular I admire the smaller companies, who do not have access to large sums and money and resources, who contribute. Check out what Patagonia has done with showing the footprint of some of their products - what a fabulous initiative! <a href="http://www.patagonia.com/usa/footprint" rel="nofollow">http://www.patagonia.com/usa/footprint</a> Just had a look at it – a great use of Web 2.0 and it also allows Dell to tap into the building online community of young people. The real test will be sustaining and building the community beyond the prize win.
I really enjoyed the post – it is good to see large companies such as Dell and Yoplait trying to do the “right thing”. In particular I admire the smaller companies, who do not have access to large sums and money and resources, who contribute.
Check out what Patagonia has done with showing the footprint of some of their products – what a fabulous initiative!
http://www.patagonia.com/usa/footprint

]]> http://www.mpdailyfix.com/doing-good-is-good-for-people-the-planet-and-for-business/comment-page-1/#comment-32731 James Gross Fri, 18 Jan 2008 10:29:48 +0000 http://www.mpdailyfix.com/doing-good-is-good-for-people-the-planet-and-for-business/#comment-32731 Has everyone seen this? <a href="http://www.facebook.com/pages/Graffiti-ReGeneration-Contest---What-does-green-mean-to-you/8831548311" rel="nofollow">http://www.facebook.com/pages/Graffiti-ReGeneration-Contest---What-does-green-mean-to-you/8831548311</a> An excellent expression of what green means and kudos to Dell for partnering with a platform like Graffiti to allow people to express their feelings. Lewis-- Would love your feedback. James Has everyone seen this?
http://www.facebook.com/pages/Graffiti-ReGeneration-Contest—What-does-green-mean-to-you/8831548311
An excellent expression of what green means and kudos to Dell for partnering with a platform like Graffiti to allow people to express their feelings.
Lewis– Would love your feedback.
James

]]> http://www.mpdailyfix.com/doing-good-is-good-for-people-the-planet-and-for-business/comment-page-1/#comment-32730 Neil Anuskiewicz Fri, 18 Jan 2008 06:44:40 +0000 http://www.mpdailyfix.com/doing-good-is-good-for-people-the-planet-and-for-business/#comment-32730 It looks like Google is implementing a massive philanthropy effort: <a href="http://google.org/" rel="nofollow">http://google.org/</a> Apparently, they have a couple billion set aside for this. It looks like Google is implementing a massive philanthropy effort:
http://google.org/
Apparently, they have a couple billion set aside for this.

]]> http://www.mpdailyfix.com/doing-good-is-good-for-people-the-planet-and-for-business/comment-page-1/#comment-32729 Neil Anuskiewicz Thu, 17 Jan 2008 12:58:03 +0000 http://www.mpdailyfix.com/doing-good-is-good-for-people-the-planet-and-for-business/#comment-32729 Elaine, that is an excellent idea. Thanks. Elaine, that is an excellent idea. Thanks.

]]> http://www.mpdailyfix.com/doing-good-is-good-for-people-the-planet-and-for-business/comment-page-1/#comment-32728 Elaine Fogel Wed, 16 Jan 2008 19:46:40 +0000 http://www.mpdailyfix.com/doing-good-is-good-for-people-the-planet-and-for-business/#comment-32728 Great discussion, Lewis. I particularly appreciate this having come from inside the nonprofit sector and now consulting for nonprofit orgs. Neil, here's a suggestion. If you'd like to take on a pro bono client for a fixed period of time, contact your local AFP chapter (Association of Fundraising Professionals) www.afpnet.org and ask how you can communicate directly with their members. Perhaps those organizations that are interested can apply and you'll have a host of choices and missions. Great discussion, Lewis. I particularly appreciate this having come from inside the nonprofit sector and now consulting for nonprofit orgs.
Neil, here’s a suggestion. If you’d like to take on a pro bono client for a fixed period of time, contact your local AFP chapter (Association of Fundraising Professionals) http://www.afpnet.org and ask how you can communicate directly with their members. Perhaps those organizations that are interested can apply and you’ll have a host of choices and missions.

]]> http://www.mpdailyfix.com/doing-good-is-good-for-people-the-planet-and-for-business/comment-page-1/#comment-32727 Neil Anuskiewicz Tue, 15 Jan 2008 23:05:20 +0000 http://www.mpdailyfix.com/doing-good-is-good-for-people-the-planet-and-for-business/#comment-32727 Though we do offer a non-profit discount, we have recently discussed taking on a cause or two with greater focus Does anyone have any ideas or resources out there for businesses interested in doing this? We are talking about things like donating time, money, and our services. We are not sure exactly what the form this effort will take yet. Though we do offer a non-profit discount, we have recently discussed taking on a cause or two with greater focus Does anyone have any ideas or resources out there for businesses interested in doing this?
We are talking about things like donating time, money, and our services. We are not sure exactly what the form this effort will take yet.

]]> http://www.mpdailyfix.com/doing-good-is-good-for-people-the-planet-and-for-business/comment-page-1/#comment-32726 Lewis Green Tue, 15 Jan 2008 13:16:26 +0000 http://www.mpdailyfix.com/doing-good-is-good-for-people-the-planet-and-for-business/#comment-32726 Courtney, I agree: Most leaders want to do good. My position is that businesses can do good and benefit their bottom line by doing good, and that's not a bad thing. Courtney,
I agree: Most leaders want to do good. My position is that businesses can do good and benefit their bottom line by doing good, and that’s not a bad thing.

]]> http://www.mpdailyfix.com/doing-good-is-good-for-people-the-planet-and-for-business/comment-page-1/#comment-32725 Courtney Benson Mon, 14 Jan 2008 18:43:00 +0000 http://www.mpdailyfix.com/doing-good-is-good-for-people-the-planet-and-for-business/#comment-32725 Lewis - From the comments posted there's much cynicism but I truly think that many business people are interested in doing the right thing for the right reasons. I'm hearing more and more from executives about how they want to give back. It looks to me to be coming from their hearts and not just because it looks good or has PR advantage and will positively affect the bottom line. Lewis -
From the comments posted there’s much cynicism but I truly think that many business people are interested in doing the right thing for the right reasons. I’m hearing more and more from executives about how they want to give back. It looks to me to be coming from their hearts and not just because it looks good or has PR advantage and will positively affect the bottom line.

]]> http://www.mpdailyfix.com/doing-good-is-good-for-people-the-planet-and-for-business/comment-page-1/#comment-32724 Lewis Green Mon, 14 Jan 2008 16:19:57 +0000 http://www.mpdailyfix.com/doing-good-is-good-for-people-the-planet-and-for-business/#comment-32724 Ted, In "Lead With Your Heart", I repeatedly call for doing good because it is the right thing to do. But for those who need more motitivation, I also write about the profitability of doing good. Claire, Thank you for sharing Stonyfield with us. Ted,
In “Lead With Your Heart”, I repeatedly call for doing good because it is the right thing to do. But for those who need more motitivation, I also write about the profitability of doing good.
Claire,
Thank you for sharing Stonyfield with us.

]]> http://www.mpdailyfix.com/doing-good-is-good-for-people-the-planet-and-for-business/comment-page-1/#comment-32723 Claire Ratushny Mon, 14 Jan 2008 16:01:13 +0000 http://www.mpdailyfix.com/doing-good-is-good-for-people-the-planet-and-for-business/#comment-32723 Lewis, Excellent post. As a former natural products industry marketer, I am proud to say that I interfaced with many companies that adopted cause marketing from their inception. They were green long before it was au courant to be green. Many supported environmental and humanitarian causes locally and globally. Speaking of yogurt, Stonyfield Farm is the leader when it comes to green initiatives and has been from the very beginning. Check out their web site at www.stonyfieldfarm.com and you'll see what I mean. I've long admired the company and it's M.O. A great article titled: "Green Spot: Stonyfield Farm: A Culture of Leadership", appeared in last week's issue of Industry Week. <a href="http://www.industryweek.com/ReadArticle.aspx?ArticleID=15585." rel="nofollow">http://www.industryweek.com/ReadArticle.aspx?ArticleID=15585.</a> It's an excellent article and a great read. Lewis,
Excellent post. As a former natural products industry marketer, I am proud to say that I interfaced with many companies that adopted cause marketing from their inception. They were green long before it was au courant to be green. Many supported environmental and humanitarian causes locally and globally.
Speaking of yogurt, Stonyfield Farm is the leader when it comes to green initiatives and has been from the very beginning. Check out their web site at http://www.stonyfieldfarm.com and you’ll see what I mean. I’ve long admired the company and it’s M.O. A great article titled: “Green Spot: Stonyfield Farm: A Culture of Leadership”, appeared in last week’s issue of Industry Week. http://www.industryweek.com/ReadArticle.aspx?ArticleID=15585. It’s an excellent article and a great read.

]]> http://www.mpdailyfix.com/doing-good-is-good-for-people-the-planet-and-for-business/comment-page-1/#comment-32722 Ted Mininni Mon, 14 Jan 2008 15:46:34 +0000 http://www.mpdailyfix.com/doing-good-is-good-for-people-the-planet-and-for-business/#comment-32722 Lewis, Paul is right in his observation. There is a lot of greenwashing going on as every company tries to jump on this bandwagon. For the companies that truly "walk the walk", there are great benefits, as you pointed out. Bottom line, though, I like this quote the best: "She does it because it is the right thing to do." In my past posts concerning sustainability, I've said the same thing. Company principals need to remember that they are part of the larger communities where they do business. Giving back is a very important way to become fully integrated into community. Thanks for an excellent post, Lewis. Lewis,
Paul is right in his observation. There is a lot of greenwashing going on as every company tries to jump on this bandwagon. For the companies that truly “walk the walk”, there are great benefits, as you pointed out. Bottom line, though, I like this quote the best:
“She does it because it is the right thing to do.” In my past posts concerning sustainability, I’ve said the same thing. Company principals need to remember that they are part of the larger communities where they do business. Giving back is a very important way to become fully integrated into community. Thanks for an excellent post, Lewis.

]]> http://www.mpdailyfix.com/doing-good-is-good-for-people-the-planet-and-for-business/comment-page-1/#comment-32721 Lewis Green Mon, 14 Jan 2008 15:19:09 +0000 http://www.mpdailyfix.com/doing-good-is-good-for-people-the-planet-and-for-business/#comment-32721 Paul, You raise a great point. I, too, hope they are walking the talk in their own house. Either way, however, the launch of this site remains a good thing sure to produce positive results. Paul,
You raise a great point. I, too, hope they are walking the talk in their own house. Either way, however, the launch of this site remains a good thing sure to produce positive results.

]]> http://www.mpdailyfix.com/doing-good-is-good-for-people-the-planet-and-for-business/comment-page-1/#comment-32720 Paul Barsch Mon, 14 Jan 2008 14:11:23 +0000 http://www.mpdailyfix.com/doing-good-is-good-for-people-the-planet-and-for-business/#comment-32720 Lewis, thank you for sharing this post. I like the Dell site but sure hope they are eating their own "Green" cooking. I would think they'd have to be to be bold enough to launch and/or sponsor this site. Lewis, thank you for sharing this post. I like the Dell site but sure hope they are eating their own “Green” cooking. I would think they’d have to be to be bold enough to launch and/or sponsor this site.

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