MarketingProfs

MediaBuyerPlanner: In a campaign that begins this weekend, the Chicago-based breakfast cereal company Cereality Cereal Bar and Cafe will brand a 2006 Dodge Sprinter – complete with a mobile kitchen – which will tour major zoos, writes Brandweek.
The Cereality campaign is also part of the Sprinter’s own “Dodge Zoo Adventure” campaign this summer and Dodge Drive for the Kids events mobile tour coming this fall.
“We wanted to create a cereal-based version of the much-loved neighborhood ice cream truck, where we could take our ‘Always Saturday Morning’ experience right to our customers where they live, work and play at any time of day or night – showing up at special events, schools, office parks and sporting venues,” David Roth, Cereality CEO, said (pdf).