MarketingProfs

MediaBuyerPlanner: Dodge has sponsored a DVD sampler inserted in Paste magazine’s August issue to promote its new Caliber SUV.
The DVD, “Dodge Caliber Music Tour of America,” includes live footage and videos from such artists as The Pixies, The Raconteurs, Calexico, Al Green, Son Volt, Josh Ritter and The Shins. The DVD also includes Dodge content and commercials, additional music videos and short films.
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