Comments on: Disperse the Jargon Cloud http://www.mpdailyfix.com/disperse-the-jargon-cloud/?utm_source=rss&utm_medium=rss&utm_campaign=disperse-the-jargon-cloud Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Web Design Strategy: How to create excellent websites - TJ Kelly http://www.mpdailyfix.com/disperse-the-jargon-cloud/comment-page-1/#comment-59879 Web Design Strategy: How to create excellent websites - TJ Kelly Mon, 08 Mar 2010 03:14:03 +0000 http://www.mpdailyfix.com/disperse-the-jargon-cloud/#comment-59879 [...] If your content is confusing or hidden, it won’t reach your audience. Steve Woodruff wrote a post for MarketingProfs in January that I think fits well with Brain Traffic’s message. He wrote, When writing [...] [...] If your content is confusing or hidden, it won’t reach your audience. Steve Woodruff wrote a post for MarketingProfs in January that I think fits well with Brain Traffic’s message. He wrote, When writing [...]

]]> By: John McTigue http://www.mpdailyfix.com/disperse-the-jargon-cloud/comment-page-1/#comment-44230 John McTigue Fri, 22 Jan 2010 14:30:01 +0000 http://www.mpdailyfix.com/disperse-the-jargon-cloud/#comment-44230 This is great advice, Steve. All of our clients come to us with the same kind of mumbo-jumbo in their positioning statements, website, etc. It's interesting how married the exec's get to this stuff and how reluctant they often are to letting go. Once you show them the alternative, though, the light usually turns on. This is great advice, Steve. All of our clients come to us with the same kind of mumbo-jumbo in their positioning statements, website, etc. It’s interesting how married the exec’s get to this stuff and how reluctant they often are to letting go. Once you show them the alternative, though, the light usually turns on.

]]> By: David Reich http://www.mpdailyfix.com/disperse-the-jargon-cloud/comment-page-1/#comment-43834 David Reich Mon, 18 Jan 2010 20:06:33 +0000 http://www.mpdailyfix.com/disperse-the-jargon-cloud/#comment-43834 Steve, I agree that there's too much jargon. After a while, it frankly sounds pretentious and perhaps a bit pompous. I especially have a problem with jargonistas' tendency to make verbs out of nouns and vice versa. Plain English usually works best, for all involved. Steve, I agree that there’s too much jargon. After a while, it frankly sounds pretentious and perhaps a bit pompous. I especially have a problem with jargonistas’ tendency to make verbs out of nouns and vice versa.

Plain English usually works best, for all involved.

]]> By: Paul McKeon http://www.mpdailyfix.com/disperse-the-jargon-cloud/comment-page-1/#comment-43559 Paul McKeon Tue, 12 Jan 2010 10:59:51 +0000 http://www.mpdailyfix.com/disperse-the-jargon-cloud/#comment-43559 Steve, you've done a good job of capturing the assumptions that lead to jargon. Peg, thanks for mentioning the Gobbledygook Grader, which led me to David Meerman Scott's Gobbledygook Manifesto; always a good reminder. We have a Jargon Quiz that has fun with gobbledygook: <a href="http://www.contentfactor.com/fun-stuff/jargon-quiz" rel="nofollow">http://www.contentfactor.com/fun-stuff/jargon-quiz</a> Steve, you’ve done a good job of capturing the assumptions that lead to jargon.
Peg, thanks for mentioning the Gobbledygook Grader, which led me to David Meerman Scott’s Gobbledygook Manifesto; always a good reminder.
We have a Jargon Quiz that has fun with gobbledygook: http://www.contentfactor.com/fun-stuff/jargon-quiz

]]> By: Peg Mulligan http://www.mpdailyfix.com/disperse-the-jargon-cloud/comment-page-1/#comment-43558 Peg Mulligan Mon, 11 Jan 2010 14:47:11 +0000 http://www.mpdailyfix.com/disperse-the-jargon-cloud/#comment-43558 This is a great reminder, Steve, and strong writing advice for the New Year. It reminds me of HubSpot's Gobbledygook Grader, inspired by David Meerman Scott's analysis and resulting list of the top 25 gobbledygook phrases, used in press releases sent in North America, in 2008. According to the HubSpot site, "Gobbledygook refers to the many phrases that are so overused they have become meaningless." To make sure you're not writing using gobbledygook, you can also run your text through the Gobbledygook Grader. This is a great reminder, Steve, and strong writing advice for the New Year.
It reminds me of HubSpot’s Gobbledygook Grader, inspired by David Meerman Scott’s analysis and resulting list of the top 25 gobbledygook phrases, used in press releases sent in North America, in 2008.
According to the HubSpot site, “Gobbledygook refers to the many phrases that are so overused they have become meaningless.”
To make sure you’re not writing using gobbledygook, you can also run your text through the Gobbledygook Grader.

]]> By: Mark Sofman http://www.mpdailyfix.com/disperse-the-jargon-cloud/comment-page-1/#comment-43531 Mark Sofman Fri, 08 Jan 2010 19:40:05 +0000 http://www.mpdailyfix.com/disperse-the-jargon-cloud/#comment-43531 I think they were using a "Random Mission Statement Generator." ;-) I think they were using a “Random Mission Statement Generator.” ;-)

]]> By: DFinSEA http://www.mpdailyfix.com/disperse-the-jargon-cloud/comment-page-1/#comment-43530 DFinSEA Thu, 07 Jan 2010 23:49:23 +0000 http://www.mpdailyfix.com/disperse-the-jargon-cloud/#comment-43530 Another way to do that is think about how you'd put that "one singular idea" on a bumper sticker. Another way to do that is think about how you’d put that “one singular idea” on a bumper sticker.

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