MediaBuyerPlanner: Discovery Communications is embarking upon a multi-year marketing campaign, with National CineMedia, in which the programmer will promote upcoming shows during FirstLook, NCM’s digitally delivered pre-feature program presented on more than 11,000 movie theater screens nationwide.
Discovery Communications will provide pre-feature, sneak peek segments of upcoming programs from its family of cable channels, including the Discovery Channel, TLC, Animal Planet and the Travel Channel.
Discovery’s content will reach approximately 500 million theater attendees annually throughout NCM’s entire national network of more than 1,000 theaters. Through the agreement Discovery will also have a presence in participating movie theater lobbies, including concession promotions using NCM’s Lobby Entertainment Network (LEN), which features more than 1,700 video and high-definition plasma screen displays.
Discovery will kick off the NCM relationship with content from new Discovery Channel series Future Weapons this month and Planet Earth in February and March.
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