MarketingVOX: In an attempt to sort out the hype from the hip, Digitas VP Greg Verdino takes a sober look deep into?Second Life (via the DailyFix).
His MarketingProfs article, “Welcome to Second Life, Marketers,” pulls marketers into the all-but-desolate worlds created by major marketers in Second Life – well rendered representations of their brands, but barren. “Linden, we have a problem,” he writes. But he’s no Luddite.
Verdino, who advises Digitas clients on how to best leverage emerging media and technologies – is leading a virtual tour for marketers of Second Life next month.
Yet, despite (or because of) his vested interest in the matter, he’s take is supremely rational: “we need to be smart about our approach, realistic in our expectations and consumer-centric in our executions. Doing it just to do it isn’t good enough. On the other hand, neither is waiting to see what happens.”
Related stories:
- iVillage Launches Girls’ Nights out in Second Life
- Scion Launches Broadband Site, Joins Second Life
- Marketers’ Tour of Second Life Planned
- Darfur Genocide Photo Exhibit in Second Life
- ‘Second Life Liberation Army’ Targets Brands
- Music Labels Smell Money in Second Life
- Uncle Sam May Target Online Virtual Assets
- First Virtual-World Millionaire, in Real-World Dollars
- Agency: Second Life to Revolutionize Media, Be Cheap
- Second Life Spawns Real Virtual Agencies
- Second Life Under Attack… Again
- Second Life Facing Real Problems from Virtual Thieves
- Dell Unveils V-Business Strategy in Second Life
- IBM Relies on Second Life for ‘V-Business’
- Second Life Natives Restless, Ruminate Rebellion
- Hitwise: Second Life Traffic Soars
- Pontiac Wants to Create Car Culture in Second Life
- Marketers Begin to Get Second Life
- Reuters to File Reports from Second Life
- Burnett Sets up Shop in Second Life
- Real-World Security Breach at Second Life
