Comments on: Digital Signage: The Next Big Thing

By: Jason A

Jason A — Tue, 07 Jun 2011 17:37:46 +0000

Yeah, I too knew this was coming a while ago. Like David said, it is just too cost effective not to at this point.

By: David Marks

David Marks — Tue, 24 May 2011 22:09:40 +0000

I think the move to digital signage is inevitable. Creating and deploying ads quickly in the digital world is cost and time efficient. I’d be interested to see how far they take this integration with mobile phones though.

By: Bob Hunter

Bob Hunter — Sun, 30 Nov 2008 17:12:44 +0000

I think the “marriage” of digital signage and mobile phones sounds nice, but I can’t help but think about the limitations.
It seems there would be a point where it would be too crowded! The goal of digital signage advertising is to attract ass many eye balls as possible; now, if all these eye balls get in the game, there will certainly be a distraction effect.

By: Lionel Tepper

Lionel Tepper — Mon, 27 Oct 2008 03:06:42 +0000

We recently covered Strategy Institute's 2nd Annual Brand Activation Summit Using Digital Out-of-Home Media where digital signage and mobile interactivity was a big part of the conference. You can read more about it at the link below: http://www.digitalsignageuniverse.com/events_strategyinstitute_bas.html

By: Bonnie

Bonnie — Mon, 20 Oct 2008 20:28:22 +0000

Good thoughts. The applications of digital signage are almost limitless. Scala focuses on over 10 market segments including those that may be obvious, like hospitality and retail, to the less obvious, such as Corporate and Healthcare.
The company is obviously very bullish on digital signage and we see a bright future.

By: Paul Dunay

Paul Dunay — Fri, 17 Oct 2008 15:05:52 +0000

@ Andee – Thanks andee
@ Kathryn – gas stations yes but also think Golf Courses – ProLink is gaining some momentum in this space
@ Nate – agreed

By: Nate Nead

Nate Nead — Wed, 15 Oct 2008 04:32:04 +0000

I completely agree. The integration of mobile marketing with digital signage is going to be the next “big” thing. I’ve been writing about mobile marketing integration with digital signage on my personal blog for a while. It’s simply the best way measurably engage.

By: Kathryn Lagden

Kathryn Lagden — Tue, 14 Oct 2008 22:20:55 +0000

Interesting article on how digital signage and mobile will converge. I’ve been bullish on digital signage for awhile – I gotta think gas stations are a prime market given how often their price point changes! Hadn’t really thought about the potential when you add mobile into the mix – interesting.

By: Andee Sellman, One Sherpa

Andee Sellman, One Sherpa — Tue, 14 Oct 2008 20:09:34 +0000

Interesting thoughts Paul.
They caught my eye because we have a client here in Australia who brings brands to life in the installation process. Your article makes me wonder what he’ll be into next!