I’ll be honest; I didn’t either.
Thankfully, John Overridex at Geek-o-pedia did and was willing to share them with us!
As you can see, three of his four resolutions – to be more focused in social media efforts; to integrate social media with “other tools in the marketing arsenal;” and to rely on more meaningful metrics – are essentially a recommittment to acknowledged best practices and are pretty much in line with what Jeremiah Owyang has identified as “social media trends for 2010.”
The fourth resolution however – to be continuously innovative with regard to social media tools and tactics – struck me as particularly forward-thinking and, well, novel.
There is certainly a lot out there that hasn’t been tried, but there’s also a lot that just hasn’t been tried everywhere yet. When seeking out new uses of social media, Overridex reminds us, a tactic which might be old-hat in one industry could be cutting edge in another.
That means you’ve got to find out what others are already doing elsewhere and use their experiences to rethink your own approach. The trick is, of course, to never stop finding out what else other people are doing. They can always teach you something.
While seconding this resolution, I would also encourage folks to take this re-thinking at least one step further. Yes, do as Overridex recommends and continue to invent new uses for your current social media tools (Twitter, YouTube, Facebook, LinkedIn). This is certainly a good idea and the potential of these tools is far from exhausted.
But don’t forget that it’s not just about using old tools in new ways, it’s also about discovering and using new tools.
Accordingly, I hereby resolve in 2010 to discover me some new social media tools and put ‘em to work.
And what is your social media resolution?
Note: I’m currently editing the pre-game blog for MarketingProfs upcoming SocialTech 2010 conference. When I’ve got posts like this that are of more general interest, I’m going to share them on the Fix. – Matt
Related posts:
- 2010 In Social Media
- Strategies In The 2010 Social Media Marketing Ecosystem
- Broadcasting with ‘Social’ Media
- “Social Media Is Not Just About Marketing” Or 3 Things I’ve Learned From IBM’s Sandy Carter
- Social Media Won’t Work if You Aren’t Social
Tags: b2b marketing, High Tech Marketing, Social Media, SocialTech 2010
I also meant to ask, “What NEW social media tools would you recommend?”
Lemme know!
I continue to use Twitter in 2010 because it provides a good trickle of traffic when I make a new post on the Spunky Jones WordPress SEO Optimization Blog. However, people don’t communicate much to me on Twitter, so I use it to find other blog niches that are related to my niche. Once I find some blogs that are closely related, I make comments on their blogs when they is a subject matter that is related my niche. Then, I add a quality comment that adds to their content that isn’t spam filled.
As far as social media stuff, I just don’t see it working as a long term thing for targeted traffic. I get much better results with SEO Optimization that delivers organic web traffic from the three major search engines. Furthermore, it is less time consuming than trying to keep up with Twitter.
Any suggestions of other social media sites that deliver quality targeted traffic without it consuming so much time?
Dear Spunky -
When you write, “As far as social media stuff, I just don’t see it working as a long term thing for targeted traffic,” I’m not sure what you mean. Since social media, as I understand that term, includes blogs, are you saying that blogs have no influence on “organic web traffic”? I’m pretty sure they do (and I’m also pretty sure that that’s the point of your site, right?).
At the same time, I don’t think that the sole or even main purpose of engagement with other social media sites (Facebook, Twitter, LinkedIn, etc.) is generation of site traffic. In fact, these sites may in the end have the effect of making your individual site quasi-irrelevant (at least when compared to something like “web presence”).
My $.02, Matt