MediaBuyerPlanner: Despite the fact that his foray into the broadcast booth during Monday Night Football was mostly a fiasco and ended after two years, Dennis Miller is venturing into sports TV again, this time with a weekly series on Versus.
The show, Sports Unfiltered with Dennis Miller, will feature interviews, essays and monologues by Miller, and will air at 10 p.m. on Tuesdays, according to Media Life.
Versus, formerly the Outdoor Life Network, has a distribution of 74 million households and is best-known for airing the Tour de France and the NHL. Dennis Miller is the biggest name to be associated with the network since Lance Armstrong left pro cycling.
The Comcast-owned channel hopes to generate some much-needed buzz from the addition, helping Versus in its slow switch from a niche to a mainstream sports channel.
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