Comments on: Custom and Unique — Repeat Repeat Repeat

By: Elaine Fogel

Elaine Fogel — Wed, 03 Sep 2008 23:03:33 +0000

Hi, Chris. I read this post and the list on your blog. It’s excellent.
One question. I realize that storytelling is engaging and I use it all the time in marketing, but in your experience, are customers really interested in a staff person’s personal life? I’m curious what the response has been.

By: Elaine Fogel

Elaine Fogel — Wed, 03 Sep 2008 23:03:20 +0000

By: Frank Martin

Frank Martin — Sat, 30 Aug 2008 01:52:30 +0000

Fantastic – after all, it’s all about the connection – about enhancing the lives of the people you want to trust you with their business.

By: Connie Reece

Connie Reece — Sat, 30 Aug 2008 01:00:44 +0000

Great advice, Chris. It’s marketing through story telling. As Mack said, people want to know who is writing on behalf of the company. And people love to read stories about people like themselves.

By: mack collier

mack collier — Sat, 30 Aug 2008 00:44:07 +0000

“Write posts about people in your company and what they’re doing outside the company.”
If you are a company that is either blogging, or consider blogging, Chris just gave you some of the best advice you can get.
Is it easier to connect with Company A, or is it easier to connect with Connie Jackson, who is a mother of 2 little girls, and who works for Company A? And when you connect with Connie, does that make it easier to feel better about the company she works for, as a result?
Of course it does.
Companys if you blog, you need to make sure we know who is blogging for your company. We need to see pics. We need to have bios we can read. We need to learn about the employees so that we can connect with them as PEOPLE instead of JOB TITLES.
And notice what Chris says here: “What does this bring back to your company? It brings a sense that you’re human, that your organization contains humans, and that every message from you isn’t a pitch or a sale.”
Thank you. Companies, please forward this post to your fellow employees, especially if you are blogging. It’s pure gold. And Chris, congrats for joining the Fix, this is exactly why Ann wanted you here. Great stuff!

By: Imagine Wellness

Imagine Wellness — Fri, 29 Aug 2008 02:33:05 +0000

A good company blog will often bring valuable info and resources to light in a way that not only keeps people coming back but benefits those visitors and inspires them to tell others about the blog.

By: Lewis Green

Lewis Green — Thu, 28 Aug 2008 13:53:58 +0000

Welcome Chris. As always, your SM insights and recommendations are right on target. Thank you.