Comments on: Crowds Have No Leaders!

By: Paul Dunay

Paul Dunay — Fri, 07 Nov 2008 17:47:15 +0000

@ Graham
thanks for the comment
check out this post
http://buzzmarketingfortech.blogspot.com/2008/10/going-green-with-facebook.html
here is what I am doing to crowdsource some ideas in a B2B environment using Facebook

By: Graham Brown Crowdsourcing

Graham Brown Crowdsourcing — Fri, 07 Nov 2008 13:59:16 +0000

Hi Paul, thanks for the post. I’m particularly interested in how crowds and crowdsourcing can be utilized in both product development and marketing. It appears to be early days yet but there are plenty of examples with RedBull, Starbucks, Scion, P&G and others in youth marketing out there that I’ve blogged already.

By: Cory Hendrickson

Cory Hendrickson — Thu, 06 Nov 2008 16:06:20 +0000

I like the last point. It answers Why tribes. Moreso, it gets to the heart of the social phenomenon emanating from digital technologies.
Though you have 5 drivers listed, they really all boil down to 1 – Meaning. Tribes give an individual life meaning. Otherwise, we are destined to walk alone.

By: Paul Dunay

Paul Dunay — Wed, 05 Nov 2008 17:37:05 +0000

@ Aimee
Yes you are right – a tribe is a network of advocates.
A great example of Tribal leadership is Seth Godins own community, also called Triiibes. He set this up around his new book as a way to experience a tribe and not just join a network of advocates.

By: Aimee Stern

Aimee Stern — Tue, 04 Nov 2008 21:05:45 +0000

I’m not sure I get it. Isn’t a tribe just a network of advocates? Can you give an example of what you mean by tribal leadership and how it’s been implemented recently? My problem with so much of this marketing information is it’s not illustrated and if we don’t know how to implement to me it just sounds like noise too.