MarketingProfs

MediaBuyerPlanner: Advertisers now have the opportunity to reach consumers directly via their credit card receipts.
Branded credit card receipts are available from a company called Receipt Media, which prints ads on the back of credit card receipt paper, writes Media Life. The paper is then distributed free to target businesses.
Locations to which the receipt paper is delivered are typically restaurants, bars, clothing stores, day spas, liquor stores, dry cleaners, night clubs and, in fact, “any type of business that accepts credit cards,” according to CEO David Goldin.
The full-color ads are typically 3.5 inches high by 5 or more inches long, and product exclusivity is built into the program. Advertisers can buy the network or cherry pick locations, which include venues in New York, Miami, Los Angeles, San Francisco and Chicago. Boston will be added to the network within a matter of weeks.