MarketingProfs

MediaBuyerPlanner: On July 8, Radio station sales manager Caroline Fisher and marketing consultant Dave Kerpen will be wed behind home plate at the end of a Brooklyn Cyclones class A minor-league baseball home game. The cost of the wedding is approximately $100,000, but the bride and groom will only pay $20,000.
The difference, AdAge reports, will be handled by companies like 1-800 Flowers (sponsoring the bouquet toss), spirits, wine and beer giant Diageo, the Broadway Mall in Hicksville, N.Y., bakery Grandma’s Secrets, jewelry wholesaler Avroc International, and event-planning company The Red Carpet. Sponsors will benefit from between-inning promotions, wedding program handouts, signage and ads on the stadium’s jumbotron.
“It’s all about a good buzz, viral event,” said Steven Jarmon, VP-brand communications of 1-800-FLOWERS.com, which is providing several thousand dollars worth of floral arrangements.
Diageo, which owns the Smirnoff brand, created a drink for the event. The couple matches the Smirnoff brand image of being “clearly original,” said Christian McMahan, brand director for Smirnoff. “There’s no couple more clearly original than Dave and Carrie.”