MarketingProfs

MediaBuyerPlanner: On July 13, Cottage Living magazine will open the doors to its second annual Idea Home in the historic Evanston suburb of Chicago. With a goal of bringing to life the magazine’s focus of “comfort, simplicity and style,” the 2006 Idea Home is sponsored by Bayer, Boral, Bulova, Broan, Circa Lighting, Flood, Georgia Pacific, Jeld-Wen, Kirsch, Kohler, Laura Ashley Home, Lennox, Monrovia, NuTone, Rubbermaid, Schlage, Shaw, Sherwin-Williams, Sunbrela, Thomas Kinkade and Wood-Mode.
The Idea Home will also be featured in a special section in the October 2006 issue.
Cottage Living premiered in September 2004 with a rate base of 500,000. Currently, it claims a rate base of 900,000.