MediaBuyerPlanner: CosmoGirl magazine and Raw Digital, a Raw Media Network company, today announced a partnership to launch an online soap opera series set in a suburban high school. Casting for the soap opera series will take place this fall, and one role will be left open for a CosmoGirl reader to win the chance for a part on the show. The series will launch in Spring 2008.
The three to four minute webisodes will air three times per week for five weeks. The soap opera series will live on cosmogirl.com and will follow best friends Jaime and Anna as they navigate through the trials and tribulations of their junior year of high school. Set in a small town in Michigan – the antithesis of The OC – the two heroines will be “faced with hard times that will leave viewers questioning whether or not their perfect world will crumble before they graduate.”
The partnership will enable CosmoGirl to give teens exactly what they are looking for ? drama and entertainment on demand, according to editor in chief Susan Schulz. “Shows like The OC, One Tree Hill and Gilmore Girls have proven to be a huge success with the teen audience. Merging this series formula with the soap opera genre, increasingly popular among teens, builds on a digital platform that truly resonates with our readers.”
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