Comments on: Corporate Blogging 101: 10 Easy Steps to Get a Corporate Blog Up & Running

By: eBusinessCorporate

eBusinessCorporate — Sun, 29 Mar 2009 09:59:50 +0000

Great article. Now I will share my views. What I find is that most corporates believe that internet marketing is not the top executive job and they can simply hire people for that purpose. The fact is that nothing will be as powerful as the CEO or a particular company interacting directly with the mass.
Having 10-20 writers writing on the blog is not going to do a world of good. Mostly blog is considered personal and it will deliver more punch if the people feel that the top management is taking part directly.
I know CEO’s who outsource such work. When one particular CEO was asked a comment about one of HIS corporate blog, he had to admit that he did not write that.

By: Kevin from Affiliate Marketing Business Help

Kevin from Affiliate Marketing Business Help — Mon, 09 Mar 2009 18:51:09 +0000

Most companies have a policy in place that prohibits blogging about non-public company information such as financials and job-related legal proceedings or controversies.

By: lieben

lieben — Fri, 06 Mar 2009 16:03:00 +0000

Interessante Informationen.

By: Coporate Blogger

Coporate Blogger — Mon, 16 Feb 2009 17:02:53 +0000

Coporate blogging is a much overlooked area to really show off your experitise, however, more often than not in my experience, people get things wrong more than right and come across poorly – probably due to a lack of proof reading that characterises blogs. A bit like this giant sentence.

By: Douglas Karr

Douglas Karr — Fri, 17 Oct 2008 16:35:37 +0000

I would push back with your category selection and ensure that you utilize categories that are keyword and phrase driven for search engine optimization. “Tips and Tricks” isn’t a term that you’re going to win your business, but “Marketing Tips and Tricks” is one that you can definitely get some following on. At Compendium, we don’t implement a client until we’ve done a full analysis of their keywords and phrases and recognize whether or not they will help drive ROI to a company.

By: korkunç

korkunç — Fri, 02 May 2008 23:47:17 +0000

this blog very like. Thanks

By: Mario Sundar

Mario Sundar — Tue, 24 Jul 2007 07:14:01 +0000

@Howard, Roger,
Glad to be of some help. Feel free to email me with any questions at mario.sundar@gmail.com.
The only thing to remember is track, measure and iterate lessons learnt and of course, persevere in blogging.

By: Howard D

Howard D — Thu, 19 Jul 2007 22:49:02 +0000

Many thanks for a moment of inspiration. We’re about to launch into a company blog in the next 2 months targeting our global distributor team. These 10 steps provide the check list for what I hope will be a successful blog experience for us first timers!

By: Roger von Oech

Roger von Oech — Thu, 19 Jul 2007 21:47:17 +0000

Good stuff, Mario. I’m going to share with with my son whose startup company is pondering a blog.
Best wishes!

By: Mario Sundar

Mario Sundar — Tue, 17 Jul 2007 22:50:00 +0000

@Nicki Dugan: Absolutely! Categorization definitely helped define content and focus.
Thanks for setting a great example with the Yodel Anecdotal blog.