Comments on: Corporate Blogging 101: 10 Easy Steps to Get a Corporate Blog Up & Running

By: eBusinessCorporate

eBusinessCorporate — Sun, 29 Mar 2009 09:59:50 +0000

Great article. Now I will share my views. What I find is that most corporates believe that internet marketing is not the top executive job and they can simply hire people for that purpose. The fact is that nothing will be as powerful as the CEO or a particular company interacting directly with the mass.
Having 10-20 writers writing on the blog is not going to do a world of good. Mostly blog is considered personal and it will deliver more punch if the people feel that the top management is taking part directly.
I know CEO’s who outsource such work. When one particular CEO was asked a comment about one of HIS corporate blog, he had to admit that he did not write that.

By: Kevin from Affiliate Marketing Business Help

Kevin from Affiliate Marketing Business Help — Mon, 09 Mar 2009 18:51:09 +0000

Most companies have a policy in place that prohibits blogging about non-public company information such as financials and job-related legal proceedings or controversies.

By: lieben

lieben — Fri, 06 Mar 2009 16:03:00 +0000

Interessante Informationen.

By: Coporate Blogger

Coporate Blogger — Mon, 16 Feb 2009 17:02:53 +0000

Coporate blogging is a much overlooked area to really show off your experitise, however, more often than not in my experience, people get things wrong more than right and come across poorly – probably due to a lack of proof reading that characterises blogs. A bit like this giant sentence.

By: Douglas Karr

Douglas Karr — Fri, 17 Oct 2008 16:35:37 +0000

I would push back with your category selection and ensure that you utilize categories that are keyword and phrase driven for search engine optimization. “Tips and Tricks” isn’t a term that you’re going to win your business, but “Marketing Tips and Tricks” is one that you can definitely get some following on. At Compendium, we don’t implement a client until we’ve done a full analysis of their keywords and phrases and recognize whether or not they will help drive ROI to a company.

By: korkunç

korkunç — Fri, 02 May 2008 23:47:17 +0000

this blog very like. Thanks

By: Mario Sundar

Mario Sundar — Tue, 24 Jul 2007 07:14:01 +0000

@Howard, Roger,
Glad to be of some help. Feel free to email me with any questions at mario.sundar@gmail.com.
The only thing to remember is track, measure and iterate lessons learnt and of course, persevere in blogging.

By: Howard D

Howard D — Thu, 19 Jul 2007 22:49:02 +0000

Many thanks for a moment of inspiration. We’re about to launch into a company blog in the next 2 months targeting our global distributor team. These 10 steps provide the check list for what I hope will be a successful blog experience for us first timers!

By: Roger von Oech

Roger von Oech — Thu, 19 Jul 2007 21:47:17 +0000

Good stuff, Mario. I’m going to share with with my son whose startup company is pondering a blog.
Best wishes!

By: Mario Sundar

Mario Sundar — Tue, 17 Jul 2007 22:50:00 +0000

@Nicki Dugan: Absolutely! Categorization definitely helped define content and focus.
Thanks for setting a great example with the Yodel Anecdotal blog.

By: Mario Sundar

Mario Sundar — Tue, 17 Jul 2007 22:42:31 +0000

@David Reich: great point on moderating and comments. Definitely something worth thinking about. I think Nicki nailed it by defining what a blog is NOT: “a blog without comments….is not a blog”
Think hard about comment moderation for a corporate blog; the “Wild West” nature of the web as well as the legalities involved may influence a decision (Thanks, Marcia).
You’ll have to make that call by evaluating your goals for setting up the blog itself. But great addition to the 10 steps.

By: Mario Sundar

Mario Sundar — Tue, 17 Jul 2007 22:33:05 +0000

“Do you think having these (links to social sites) on your corporate blog (assuming the company has a flickr feed, etc…) detract from the blog itself or enhance it?”
Nathan,
Answer: definitely enhances it. From our corporate blog’s experience having a flickr feed is definitely one of the coolest ideas (yet again pioneered by Nicki @ Yahoo!) since it puts a human face to the company. I’m also working on tagging each picture of someone who works at LinkedIn (LI) with their LI profile. Yet again, adding your unique brand to the social site.

By: Ann Handley

Ann Handley — Tue, 17 Jul 2007 20:36:37 +0000

Nicki wrote: “Because a blog without comments… well, it’s not a blog.”
Totally agree, Nicki. A blog without comments is… well, merely a web site.

By: Nicki Dugan

Nicki Dugan — Tue, 17 Jul 2007 20:32:01 +0000

Hey, Mario:
Thanks for the props and great primer on corp blogging 101. Wish I’d had that when I navigated the wild and woolly world of launching Yahoo!’s blog last summer! I have to say the category designation process was surprisingly one of the toughest tactics and there are some I wish I’d split out differently, in spite of having an Excel sheet full of literally dozens of potential story ideas in advance!
@David Reich: To Marcia’s point, make sure your risk-averse friends are comfortable with the notion of allowing comments and as well as your moderation policies. Because a blog without comments… well, it’s not a blog. Definitely worthwhile to have that discussion in your earliest strategizing stages.
Thanks!

By: Marcia Sutton

Marcia Sutton — Tue, 17 Jul 2007 16:28:49 +0000

From a risk management perspective, newly developed corporate blogs would also benefit from a formalized vetting process. Corporations naturally tend to have a review process for offline materials but in the zeal to post blog stories quickly, sometimes this review process gets cast aside for blogs. As we all know, once you put material on the Internet, it tends to always be accessible in some way. So, online content definitely deserves the same level of care as traditional print. That said, it can be difficult to balance the time constraints of a review process with the blogging medium. If a corporation can’t get a review structure set that meets the posting frequency timeline, then it should at least set up some parameters for bloggers to follow. Setting up some guidelines and/or a review process, could save the corporation from lawsuits. Further, corporations can by blog insurance. It may already be provided under their existing professional liability policy. But don’t assume. Check.

By: David Reich

David Reich — Tue, 17 Jul 2007 16:23:49 +0000

Excellent information here, Mario.
I’m going to hold this for next time a client asks about blogging. This shows the level of commitment that’s needed to succeed.
What about such issues as dealing with sensitive subjects, or moderating comments? Do these subjects need to be part of the start-up steps as well?
Thanks.

By: Elaine Fogel

Elaine Fogel — Tue, 17 Jul 2007 16:04:32 +0000

Great advice here, Mario. Thanks!

By: Nathan S

Nathan S — Tue, 17 Jul 2007 14:53:20 +0000

Great post & info, Mario!
I recently took very much of the same steps you mentioned above to get a blog going (as it was quite nearly necessary) at the company I work at. Step #3 really is key, as you describe. I would venture to say, though, that it shouldn’t just be approval but understanding as well. Helping them know just what value a blog will bring.
If I may also ask a question. What are your thoughts in terms of linking in a company blog with social sites? For example: On a personal blog you might have your twitter feed, flickr feed, etc. Do you think having these on your corporate blog (assuming the company has a flickr feed and a flickr feed, etc) detract from the blog itself or enhance it?
Thanks!