MediaBuyerPlanner: Pete Coors, Chairman of Coors Brewing Co. and its beer pitchman, was arrested for driving under the influence of alcohol, AdAge reports. Coors, 59, was cited for having a blood-alcohol level above the legal limit and also for rolling through a stop sign.
Pete Coors frequently appeared in Coors ads urging responsible drinking and, on its website, Coors says it supports “more severe consequences” for drunk drivers.
Vahe Habeshian BIO
07.16.06
