August 17, 2006
Vanity Food: Eat Me!
Jones Soda started it way back in 1998 when you could customize the soda bottle label. Now, many Consumer Packaged Goods companies are getting in on the act....
August 10, 2006
Ian Schrager from Hip and Chic to Bohemian and Quirky
I was reading in Time magazine that Ian Schrager, who created the first truly trendy and chic hotels, is pulling a Madonna (reinvention) on us....
July 19, 2006
Taxi TV
I jumped into a black cab yesterday in London and there it was, right in front of me, a giant TV screen. Yep, now even taxis have TV....
July 13, 2006
Self-Googling Quiz: Are You Digitally Distinct...or Disastrous?
I just met with a prospective client who seemed to know everything about me -- everything I have written, everything I have said to reporters, every comment I have posted to blogs....
July 10, 2006
Bottom's Up: Personal Brand Extension in a Bottle
I was reading in Time magazine that some of the world's strongest personal brands are lending their names to wines....
June 19, 2006
US Airlines: Brands or Commodities?
I was reading in the Globe and Mail about the International Air Transport Association (IATA) meeting in Paris this past week....
June 8, 2006
Madonna's Brand Build H&Ms
The power of a strong personal brand is clear in the new deal between the Swedish clothing company H&M and Madonna....
May 25, 2006
Movie Scents
The sense of smell is the most powerful sense we have...
Movie Scents
The sense of smell is the most powerful sense we have...
May 19, 2006
Starbucks: Extending the Brand Again
Starbucks announced that it will be adding books to music, movies, and (of course) coffee. They are well on their way to achieving their aspiration of being the 'third place'...
May 18, 2006
Personal Velocity
I was reading an interesting article in Newsweek, Living at Jet Speed...
May 15, 2006
It's Easy Being Green
I just finished a speaking gig in Paris for Garnier Fructis. My presentation was all about the role of color in branding....
May 8, 2006
Personal Googling
I just delivered a keynote the University of Michigan Alumni in New York–clearly a career-minded group of professionals....
May 4, 2006
Brand Association: Who Are You Hanging Around With?
This week I have stayed at three different hotel chains – Marriott, Hilton and W (I am usually more loyal than this – but had no choice)....
April 27, 2006
Martha Makes a Move
Martha Stewart is one of the nation’s strongest personal brands, but that is about to change....
April 24, 2006
A Sense of Community
I just presented at the MarketingProfs ‘Finders Keepers’ event in Santa Barbara and what an inspiring event!...
A Sense of Community
I just presented at the MarketingProfs ‘Finders Keepers’ event in Santa Barbara and what an inspiring event!...
April 19, 2006
Smell the Comfort
Branding is more and more becoming a multi-sensory experience....
April 14, 2006
Personal Branding from the Pulpit
Personal branding is quickly becoming the most talked about strategy for career management, but I never thought it would be the topic of a religious sermon....
April 10, 2006
The Brand Sound of Cairo
Branding with the senses is powerful. The sound of honking horns always said New York to me...
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