October 3, 2007
MarketingProfs Conference Coverage: Marketing Is Easy
Word-of-mouth guru Andy Sernovitz's presentation yesterday at the MarketingProfs B2B Forum was a double whammy: A high-energy, humorous speaker delivering insightful content.
October 2, 2007
MarketingProfs Conference Coverage: Beyond Lead Generation
In John Coe's Day 1 afternoon intensive he summed up at the end with a quick story about Texas Instruments. It illustrates the importance of taking a few minutes to calculate the break-even cost of your promo campaigns.
MarketingProfs Conference Coverage: IBM's ForwardView Newsletter
Paul Dunay did a nice blog post recapping the Day 1 morning intensive Email 360. I'll just briefly add to his coverage. I want to highlight an interesting rich media newsletter IBM has been doing for SMB customers.
October 1, 2007
MarketingProfs Conference Coverage: See Our Flickr Photos
Hi from our B2B conference in Chicago. Things were hopping at the registration desk this morning as we greeted more than 250 folks coming together for two days of marketing workshops and networking.
July 19, 2007
Names & Taglines: A Hot Topic at MProfs
The hottest topic in the MarketingProfs discussion forum -- from Day One -- has been names and taglines. There have been 2,481 conversations about positioning.
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